Work Truck Logo
MenuMENU
SearchSEARCH

The Return of the Minivan; Automakers Wager Big Segment is Poised to Grow

by Staff
October 24, 2003
2 min to read


Automakers, from Ford Motor Co. to Nissan Motor Co. Ltd., are spending millions on the minivan sector, which they say is poised for growth, according to the Atlanta Journal Constitution. Not that SUVs and so-called crossover utility vehicles like the PT Cruiser have fallen out of favor. SUVs alone sold 2.97 million units last year, compared with minivans, which sold 1.06 million units, according to Ward's, an auto industry research firm. And minivans still account for just a sliver of the $400 billion U.S. automotive market -- 6 percent, according to AutoPacific Group, another automotive industry research firm. By comparison, passenger cars command the lion's share with 48 percent. SUVs and pickup trucks hold 26 percent and 20 percent, respectively. While there are 50 types of SUVs on the market, there are only 15 lines of minivans, the Journal Constitution noted. Still, last year's minivan sales were up 12 percent from 1993 figures, and analysts say there's a growing appetite. So why the rekindled love affair? For one thing, Generation Xers -- the roughly 50 million Americans born between 1963 and 1978 -- are having children of their own and trading in their SUVs for minivans, albeit grudgingly, automakers say, the Journal Constitution reported. Their empty-nest baby boomer parents are snapping them up, too, the Journal Constitution said. The appeal to the senior set, customers say, is that minivans are low enough to easily enter and exit, but high enough to allow a bird's-eye view of the road. "Traditionally, the stigma has been that the minivan was a 'must-have' for utility purposes, not a 'wanna have,'" said Brian O'Malley, the Nissan executive who heads marketing efforts for the Quest line.

More Small Fleet

SponsoredMarch 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
SponsoredMarch 1, 2026

How One Fleet Cut Motor Pool Costs by $45K With Smarter Key Control and Automation

Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.

Read More →
SponsoredMarch 1, 2026

Artificial Intelligence in Field Service: North America

48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.

Read More →
Ad Loading...
SafetyFebruary 4, 2026

Five Ways Seat Belts Help Prevent Injuries

There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.

Read More →
SponsoredJanuary 14, 2026

It’s here: The 2026 Fleet Technology Trends Report

What does AI mean for fleets? Get the answer — and learn other top tech trends.

Read More →
Wreaths Across America graphic highlighting the role of small fleets in delivering wreaths to honor veterans, featuring wreath icons and the American flag.
Small Fleetby Lauren FletcherDecember 8, 2025

Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America

Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.

Read More →
Ad Loading...
A stressed person covers their face, illustrating that 65% of small fleet managers handle all operations alone, according to a Vehicle Management Systems (VMS) survey.
Small Fleetby StaffNovember 12, 2025

VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone

A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.

Read More →
Safe Driving on Halloween over spooky fall road
Safetyby StaffOctober 20, 2025

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
VMS Co-CEO David Prusinski highlights the company’s AI-powered virtual fleet manager designed to improve uptime and reduce operating costs for fleets.
Green Fleetby Lauren FletcherOctober 6, 2025

AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski

VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.

Read More →
Ad Loading...
Photo of tire tracks and winter scenes.
Small FleetMay 24, 2025

Fleet Managers Share Winter Prep Tips: It's Never Too Early!

Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.

Read More →