A new study by Tustin, California-based motor industry researcher AutoPacific announced Sept. 19 that Ford, Chevrolet and Toyota top the list of car brands consumers will consider the next time they buy. According to the study, completing the top 10 after Ford, Chevrolet and Toyota are Honda, GMC, Dodge, BMW, Lexus, Acura and Nissan. GMC, a truck-only brand selling Professional Grade trucks is fifth confirming the future strength of trucks in the makeup of the United States vehicle market. The Big Three rankings are identical (Ford, Chevrolet, Toyota) among each major age category except those over the age of 70 years. Among the over 70s, Buick moves into third spot behind Ford and Chevrolet, with Cadillac following Toyota in fifth place. Top 10 consideration for the import luxury brands BMW and Lexus relates to the strong aspiration for each brand. A buyer may not be able to afford a BMW or Lexus now, but they want one in the future. While BMW and Lexus track closely across age groups, BMW has a commanding lead in consideration among buyers in their 30s. BMW drops out of the Top 10 above the age of 60 and Lexus drops out over 70. The third major import luxury brand, Mercedes-Benz, ranks in the top 10 only among buyers in their 40s. Among other age categories Mercedes-Benz ranks substantially below BMW and Lexus. The older the buyer, the stronger the consideration for Cadillac. According to the study, consideration differs by region. In New England, the consideration hierarchy is Toyota, Chevrolet, Ford and Honda. In the South it is Ford, Toyota, Chevrolet and Honda. In the Mid-West it is Chevrolet, Ford, GMC, Toyota, Dodge, Pontiac and Honda. In Southern California, the consideration hierarchy is Toyota, BMW, Lexus, Ford, Honda, Chevrolet and Mercedes-Benz.
Survey Says Ford, Chevrolet, Toyota are "New Big Three"
More Small Fleet

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →How One Fleet Cut Motor Pool Costs by $45K With Smarter Key Control and Automation
Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.
Read More →Artificial Intelligence in Field Service: North America
48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
