Work Truck Logo
MenuMENU
SearchSEARCH

Strategic Vision’s 2012 Total Quality Index Finds VW Leads in Quality, Toyota in Fewest Problems

Volkswagen earned the top spot for Strategic Vision’s Total Quality metric, i.e. how well a vehicle meets a customer’s expectations. Ford and Chrysler tied for second place in the Total Quality rankings, while Toyota took the top spot for the lowest number of reported problems.

by Staff
August 30, 2012
2 min to read


Strategic Vision has announced the results of its 2012 Total Quality Index study, which measures the number of reported problems with specific vehicles and whether vehicles meet customers’ quality expectations.

Toyota took the top spot for the lowest number of reported problems, with only 17% of owners noting they encountered issues. Toyota had the lowest “Problem Impact Measure” (PIM) score, at 4.29. Strategic Vision stated this metric examines problem reports, the nature of the problem, i.e. whether it’s serious, moderate, or minor and the nature of problems unresolved by dealers.

Ad Loading...

Volkswagen earned the top spot for Strategic Vision’s Total Quality metric, i.e. how well a vehicle meets a customer’s expectations. Ford and Chrysler tied for second place in the Total Quality rankings.

"When measuring quality, the complete experience must be part of the calculation and include all the perceptions that influence how people make their decision," said Strategic Vision President Alexander Edwards. "For instance, even when ‘just' counting problems, perception is involved. One buyer may overlook what another may report. With Total Quality, we factor in all the perceptions that are proven to create the impression of Total Quality; this is ultimately how people think about vehicles and spend money.”

Notable vehicles in the study include VW’s Golf, Eos, and Tiguan, and Audi’s A4 and A8. Vehicles from Ford the study noted include the F-150, Flex, and F-250/350.

The report also noted that the most improved corporation in terms of quality is Chrysler Group. Total Quality winners from Chrysler Group were the Dodge Charger and redesigned Jeep Grand Cherokee.

Other notable brands include Honda, with a good Problem Impact Measure score. It led in three segments, with the Accord Crosstour, Odyssey and [five-time] Standard Truck Segment winner Ridgeline.

Ad Loading...

The full list of vehicles and their respective scores is below. 

Segment

Winner(s)

TQI Score

Small Car

Fiat 500 Hatchback

869

Small Multi-Function

Volkswagen Golf

874

Mid-Size Car

Chevrolet Volt

913

Mid-Size Multi-Function

Honda Accord Crosstour

879

Large Car

Dodge Charger

911

Near-Luxury Car

Audi A4 Sedan

917

Luxury Car

Audi A8 Sedan

942

Specialty Coupe

Mini Cooper Coupe

926

Premium Coupe

BMW 1-Series Coupe

922


Chevrolet Corvette Coupe

921

Convertible

Volkswagen Eos

902

Premium Convertible/Roadster

BMW Z4 Roadster

938

Minivan

Honda Odyssey

872

Entry Utility

Volkswagen Tiguan

877

Mid-Size Crossover Utility

Ford Flex

888

Mid-Size Traditional Utility

Jeep Grand Cherokee

888

Large Utility

Nissan Armada

900

Near-Luxury Utility

Land Rover Evoque 5-Door

928

Luxury Utility

BMW X6

936

Standard Pickup

Honda Ridgeline

863

Full-Size Pickup

Ford F-150

902

Heavy-Duty Pickup

Ford F-250/350

874


To see rankings for each vehicle segment, click here.

More Small Fleet

SponsoredMarch 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
SponsoredMarch 1, 2026

How One Fleet Cut Motor Pool Costs by $45K With Smarter Key Control and Automation

Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.

Read More →
SponsoredMarch 1, 2026

Artificial Intelligence in Field Service: North America

48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.

Read More →
Ad Loading...
SafetyFebruary 4, 2026

Five Ways Seat Belts Help Prevent Injuries

There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.

Read More →
SponsoredJanuary 14, 2026

It’s here: The 2026 Fleet Technology Trends Report

What does AI mean for fleets? Get the answer — and learn other top tech trends.

Read More →
Wreaths Across America graphic highlighting the role of small fleets in delivering wreaths to honor veterans, featuring wreath icons and the American flag.
Small Fleetby Lauren FletcherDecember 8, 2025

Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America

Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.

Read More →
Ad Loading...
A stressed person covers their face, illustrating that 65% of small fleet managers handle all operations alone, according to a Vehicle Management Systems (VMS) survey.
Small Fleetby StaffNovember 12, 2025

VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone

A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.

Read More →
Safe Driving on Halloween over spooky fall road
Safetyby StaffOctober 20, 2025

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
VMS Co-CEO David Prusinski highlights the company’s AI-powered virtual fleet manager designed to improve uptime and reduce operating costs for fleets.
Green Fleetby Lauren FletcherOctober 6, 2025

AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski

VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.

Read More →
Ad Loading...
Photo of tire tracks and winter scenes.
Small FleetMay 24, 2025

Fleet Managers Share Winter Prep Tips: It's Never Too Early!

Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.

Read More →