A new report from the Governors Highway Safety Association concludes that since 2010 more states are taking action to fight distracted driving. They’re enacting and enforcing laws, leveraging new media to educate the motoring public, focusing on key constituency groups, and collecting data related to the problem.

“2013 Distracted Driving: Survey of the States” is GHSA’s second report on how states are dealing with the problem of distracted driving.

State highway safety agencies from every state as well as the District of Columbia participated in the survey. While all states report engaging in activities to address distracted driving, 39 states and the District of Columbia identify the problem as a priority issue -- a 43% increase from 28 states in 2010.

Other key findings include:

• States continue to pass distracted driving laws. While no state fully bans all cell phone use while driving, 47 states and D.C. now have specific laws prohibiting various forms of distracted driving that impact most drivers. Of those states, 41 ban texting by all drivers, compared with only 28 states in 2010 (a 45% increase).

• States are stepping up enforcement. Law enforcement officers in almost every state are actively enforcing distracted driving laws, a significant change since 2010. From routine traffic patrols that include distracted driving enforcement as standard protocol, to targeted efforts focused on specific events such as Distracted Driving Awareness Month, law enforcement is cracking down on violators. At the same time, states note that enforcement officers are challenged by age-specific (e.g., bans for teen drivers only) and secondary distracted driving laws, and the complexities involved in discerning whether a motorist is actually engaged in an illegal behavior (e.g., determining if a driver is texting or dialing a phone, as the latter is permitted in most states).

• States are going social to educate motorists. Forty-seven states and D.C. are taking steps to educate the public about the threat of distracted driving, a 26% increase from 37 states in 2010. While most have developed campaign messaging unique to their state, the vast majority recognize the effectiveness of technology-based communication and are using social media including Twitter, YouTube and Facebook to get the message out about distracted driving. State use of these outreach channels has jumped 125% in the past three years.

• States are focusing on teens. With teens being the earliest and strongest adopters of new technology and the age group with the highest crash risk, 22% more states (27 and D.C.) report developing educational materials targeting teen drivers and/or their parents. This outreach includes a variety of communication channels encompassing traditional and social media. States are emphasizing not only the dangers of cell phone use and texting, but also distraction caused by loud music and other teen passengers.

• Public/private partnerships increase. States recognize the power of partnering with other entities to reinforce safety messages. While the number of states working with employers remains unchanged since 2010, four states -- California, Minnesota, Nebraska and Texas -- are working with state affiliates of the National Safety Council to provide education and technology-use policies to major employers. Additionally, Delaware and Kentucky have corporate outreach coordinators on staff in their highway safety offices that are responsible for working with employers.

• Data collection continues to improve. Accurate data is critical for determining the magnitude of the distracted driving problem and developing effective solutions that prevent crashes and save lives. Currently, 47 states and D.C. (up from 43 in 2010) collect distracted driving-related data via police crash reports, a slight gain in the past three years. Many states recognize the need to keep pace with rapidly changing technology, and 18 states report that changes and/or upgrades to data collection efforts are planned for the coming year. Several states are also collaborating with colleges and universities to conduct observational surveys and analyze distracted driving crash data to better understand the problem.

“Developing effective programs and policies to keep all roadway users safe is a challenge, but it becomes even more daunting with the increase in the use of distracting technology,” said GHSA Deputy Executive Director Jonathan Adkins. “This latest report confirms that states recognize the threat posed by distraction and are working hard in several areas to address it.”

Adkins added, however: “States face major obstacles including a lack of funding for enforcement, media and education. That, coupled with the motoring public’s unwillingness to put down their phones, despite disapproving of and recognizing the danger of this behavior, makes for a challenging landscape.”

To continue building momentum on distracted driving countermeasures as well as share best practices on this and other highway safety issues, GHSA’s 2013 Annual Meeting theme is “Highway Safety and Technology: Safely Navigating the Road Ahead.” The conference is set for August 25-28 in San Diego.

The “2013 Distracted Driving: Survey of the States” was compiled for GHSA by The Sprattler Group. based in St. Paul, Minn. Electronic copies are available online.