Compact vehicles continue to gain a greater share of the U.S. new-vehicle market, according to real-time retail transaction data from the Power Information Network (PIN), a division of J.D. Power and Associates. The compact vehicle share of the total new-vehicle market rose from 27.9 percent in 2005 to 31.2 percent in 2006. During the same time period, the share of midsize vehicles dropped from 42.8 percent to 40.4 percent, while the share of large vehicles declined from 29.3 percent to 28.5 percent. Six years ago, in 2000, compact vehicles accounted for just 23.8 percent of the market. Five of the seven segments with the fastest turn rates in the industry in December 2006 were compact vehicle segments, with the compact premium CUV (28 days) and compact basic car (35 days) segments ranking one and two, respectively, in the industry on this measure. In addition, the turn rates for these two segments declined dramatically from December 2005 to December 2006, even though the industry’s turn rate climbed from 55 days to 67 days over the same time period. Seven of the 12 new models with the fastest turn rates in the industry in December—among more than 290 models—were compact vehicles. Segment loyalty of compact vehicle owners, particularly in the non-luxury sector, is increasing as well. In the fourth quarter of 2006, 56.4 percent of all owners of non-luxury compact vehicles traded for another one—up from 51 percent in the fourth quarter of 2005. Furthermore, the percentage of owners of both midsize and large non-luxury vehicles trading to a compact vehicle rose as well, from 20.8 percent to 25.8 percent among owners of midsize non-luxury vehicles and from 7.0 percent to 9.1 percent among large non-luxury vehicle drivers. Seven compact models were either introduced or confirmed for the U.S. market earlier this month at the 2007 North American International Auto Show in Detroit, including the restyled Ford Focus, the Nissan Rogue crossover, the Volvo XC60 concept and small crossover entries from Infiniti, Lexus, Cadillac and Audi in the pipeline. Volume in this segment is expected to quadruple, from 40,000 units in 2006 to 160,000 unit by 2008.
PIN: Compact Vehicles Continue to Gain Market Share
An increase in the number of compact models available, price, styling, functionality and gas prices are factors contributing to the compact vehicle share growth.
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →Report: How AI Is Reshaping Fleet and Field Service Operations
AI is moving beyond the back office and into the driver’s seat of work truck and field service operations. New research shows fleets are using AI to improve predictive maintenance, optimize dispatch and routing, reduce downtime, and boost technician productivity, while also tackling challenges around workforce adoption and data readiness. Discover the trends, technologies, and real-world use cases shaping the future of connected work truck fleets.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
