PALFINGER presented its new Reach Higher – Strategy 2030+ strategy during its annual investor and analyst event. With maximum customer proximity, focused investments, and optimized processes, the technology company is strengthening its global market position and driving profitable growth. 

New financial targets underscore the fresh course. 

PALFINGER’s targets, by 2030, include:

• Revenue of over EUR 3 billion

• An EBIT margin of 12%

• A ROCE of 15%

“Five years ago, we laid out our plan for the decade. The world has gone through significant changes since then. So much in many areas that we are now taking our strategy to the next level: Reach Higher – our Strategy 2030+,” said Andreas Klauser, CEO of PALFINGER. “We build on our strengths, reinforce our position as an industry leader, and increase our resilience – for long-term, sustainable growth. To fulfill our purpose: become better and better in everything we do, every day. For our customers. For Lifetime Excellence.”

Lifting Revenue, EBIT Margin & ROCE

“Reach Higher means that we are getting better and better across all areas. That is why we’ve raised the bar with even more ambitious financial targets. Our goals for 2030: a revenue of over EUR 3 billion, an EBIT margin of 12% and a ROCE of 15%,” explained Felix Strohbichler, CFO of PALFINGER.

Strategy 2030+ and the new targets were presented recently in Vienna at the Capital Markets Day, the PALFINGER annual investor and analyst event. 

With the newly defined financial and non-financial KPIs, such as customer satisfaction, employee engagement, and delivery reliability, progress leading up to 2030 can be closely measured and controlled.

Three Strategic Directions Set the Course

The PALFINGER Reach Higher strategy matches the challenges of our time with three clearly defined strategic directions: Lifting Customer Value, “Balanced Profitable Growth, and Execution Excellence.

They set the course. And, PALFINGER has defined clear priorities along the way: Five must-win action fields and 13 further strategic programs ensure consistent implementation. They form the foundation for achieving the defined targets and fulfilling the promise of Lifetime Excellence, even in challenging times.

Geopolitical uncertainties, economic volatility, and trade conflicts remain a reality, PALFINGER said. Climate change is affecting markets and will lead to significant shifts in growth and resilience across customer segments, the company added.

At the same time, artificial intelligence and autonomous systems are redefining entire industries and applications. Customer needs and demand patterns are changing rapidly. PALFINGER said it anticipates these developments and turns them into opportunities.

Lifting Customer Value: Fully Focusing on Customers

PALFINGER develops seamlessly integrated solutions that provide customers with added value every day to ensure their long-term business success. A key to Lifting Customer Value is the Technology and Market Leadership program, which defines innovation capability as a core competence, aiming to sustainably increase value creation and productivity for both customers and the company.

Balanced Profitable Growth: For Even Greater Resilience

Balanced Profitable Growth sees PALFINGER drive growth potential with its broad product portfolio and its strong regional footprint. Through the Services & Spare Part program, for example, the company is expanding its global service network – most recently with new locations in Huntley, Illinois; Singapore; and Duisburg, Germany. 

The Aerial Work Platforms program, in turn, focuses on strengthening the product portfolio with innovative and flexible high-end lifting solutions in this product line.

Execution Excellence: Efficient, Streamlined Processes

PALFINGER said it delivers top performance and achieves even better results through efficient, optimized processes. A lean organization, standardized systems, comprehensive digitalization initiatives, and highly qualified employees ensure excellence in terms of quality, delivery reliability, and productivity, the company said in the recent announcement.

In short, Execution Excellence builds the foundation for seizing future opportunities using artificial intelligence. The Global Supply Chain program sets new standards in efficiency and customer proximity through optimized inventories, improved logistics, and integrated end-to-end planning

The Power of 3: Strategy, Brand & Corporate Culture

Reach Higher – Strategy 2030+ is based on a strong brand claim: “Lifetime Excellence stands for uncompromising top performance, for economical, reliable, and innovative product solutions – and for our ambition of being better. This is also reflected in our value-driven PALFINGER corporate culture. Be passionate, be straightforward, be leading. That’s how the new strategy comes to life at all levels. Towards customers, partners, and employees alike,” said Klauser.