October Truck Numbers Point to Possible Pre-Buy
WASHINGTON - Truck sales jumped in October compared to the previous month, although they're still down from year-ago numbers.
WASHINGTON - Truck sales jumped in October compared to the previous month, although they're still down from year-ago numbers, according to www.truckinginfo.com.
On the medium-duty side, Class 7 U.S. retail sales were 3,793, up from last month's 3,428, according to data from Ward's Communications. In October 2008, 4,355 Class 7 trucks were sold. Year to date, Class 7 sales stand at 32,545, compared to last year's 43,085.In Class 6, October sales were 2,296, up from September's 2000. Year-to-date Class 6 sales are 18,354, compared to last year's 33,596.
Analysts believe we may be seeing something of a pre-buy, as signs of an economy starting to come back up off the bottom give fleets the confidence to go ahead and buy some trucks before large price increases hit in January for engines compliant with EPA's 2010 emissions regulations.
ACT Research, in its latest "State of the Industry: Classes 5-8 Vehicles," indicated Class 8 new orders were up across all three North American regions as well as exports. Medium-duty Class 5-7 net orders were also at their highest level of the year, up 50 percent from the prior year.
"The sharp spike in orders and the near-term placement of a majority of the orders is a clear indication of pre-buy activity in the United States and Canada," said Kenny Vieth, partner and senior analyst with ACT.
"All indications are that the October increase is due to the filling up of remaining 2009 production slots for trucks with the older 2007 engine technology and to avoid the new 2010 engines, which due to tighter emission standards will be more expensive and will employ new technology," said Eric Starks, president of FTR.
The reluctance of fleets to buy 2010 equipment right out the starting gate is borne out by the 2009 Fleet Study conducted by CK Commercial Vehicle Research. Respondents to the study were wary of committing to placing orders for the new equipment in the first half of 2010. Even the 42 percent of respondents who said they might place orders characterized, on average, the actual probability that trucks would be purchased in the first six months of 2010 at 50 percent.
However, ACT's Vieth pointed out that Mexico and non-NAFTA export markets also had stronger orders, likely indicating increased confidence in the economic outlook as another factor in the October jump.
International has the lead in Class 8 market share, according to Ward's, at 28.82 percent year to date, with Freightliner close behind at 26.12 percent. International's also leading in Class 7, with 38.75 percent, followed by Freightliner's 30.17 percent; International dominates the Class 6 numbers, with 51.04 percent year to date, Freightliner in a distant second at 19.09 percent.
More Operations

Fleetworthy Unveils RADAR, an Embedded AI Layer Powering Smarter Fleet Decisions
A new artificial intelligence layer inside Fleetworthy Toll Management turns toll data into instant answers and proactive insights, with weigh station bypass, compliance, and safety enhancements next.
Read More →
Fleet Conversations and Connections at Work Truck Exchange 2026
Fleet connections, friendly competition, and a few flying axes. See the people and moments that brought Work Truck Exchange 2026 to life.
Read More →
Workhorse Enters Modular AI Infrastructure Market Through TerraPod Partnership with RHAELM
Workhorse’s initial agreement with RHAELM is to develop a full-scale TerraPod manufacturing spec unit, then a non-binding letter of intent covers further expanding the partnership, including a supply agreement and a contemplated contingent initial order for 150 TerraPod systems.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Your Fleet Experience Deserves a Vote
You know what happens after the vehicle leaves the dealership. Work Truck’s fleet awards give that experience a place in the industry conversation, and a reason to make your voice heard.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →
Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
