Work Truck Logo
MenuMENU
SearchSEARCH

Nissan Targets Light Commercial Vehicle Leadership Position by 2016

Nissan Motor Company is on track to become the world's leading manufacturer of light commercial vehicles (LCV) by fiscal year (FY) 2016.

by Staff
August 27, 2013
Nissan Targets Light Commercial Vehicle Leadership Position by 2016

 Nissan's global leadership of the zero-emission passenger car market will be matched in the LCV market when sales of an all-electric version of the award winning compact NV200 - e-NV200 - start in 2014.

3 min to read


Nissan Motor Company is on track to become the world's leading manufacturer of light commercial vehicles (LCV) by fiscal year (FY) 2016.

Ad Loading...

Light Commercial Vehicles include several classes of vehicles that are designed and developed primarily for work use. Nissan offers one of the widest ranges of LCVs, from mini-LCVs up to 7.5-ton trucks.

Ad Loading...

Strong sales are expected in 2013, led by the NV200, an award-winning, new-generation compact van which will hit 200,000 cumulative sales by the end of fiscal year 2013 (April 2013-March 2014).

Overall, Nissan's LCV sales were 1.14 million units in FY2012. The number of units sold topped one million for the first time in FY2011, putting Nissan a full year ahead of the Power 88 mid-term plan's target for LCV sales.

Under Power 88 Nissan is targeting eight percent global market share with a consistent operating profit of eight percent or more by the end of FY2016.

Nissan has increased sales of LCVs by closely studying customer needs and adapting global and regional models to suit specific local requirements. It means that not only are the vehicles practical for everyday use, they also feature low running costs matched by high levels of quality and reliability.

Quality covers every aspect of the vehicle, not just how well it is built. It includes the design of the vehicle, its practical aspects as well as its features. Nissan sees no reason why drivers of commercial vehicles should not enjoy the same levels of comfort and technology as car drivers.

Ad Loading...

The ownership experience has been similarly enhanced. A new set of dedicated dealer standards ensuring competitive sales and aftersales service have been implemented globally. The aim is to provide the highest levels of service to secure customer satisfaction.

"Our ambition to become a global LCV player has been achieved. Our target now is to be the world's leading LCV manufacturer by 2016," said Hideto Murakami, corporate vice president in charge of Nissan's Global LCV Business Unit.

Global LCV sales already account for more than 20 percent of all Nissan sales and the ambition will be achieved by expansion in new markets, strategic partnerships and substantial growth in traditional markets. An ongoing new model offensive will see the company with one of the youngest model ranges of any manufacturer.

As further evidence of the company's global presence, Nissan has also been chosen to be the LCV official supplier for the highly successful Infiniti Red Bull Racing F1 Team.

And, Nissan's global leadership of the zero-emission passenger car market will be matched in the LCV market when sales of an all-electric version of the award winning compact NV200 - e-NV200 - start in 2014.

Ad Loading...

View a walkaround of the NV200 below:

"Nissan's LCV offering is a compelling one," said Hideto Murakami. "The range is wide, varied and packed with innovative technology, while Nissan's global leadership in zero-emission mobility will be underlined by e-NV200.

"Our plans might sound ambitious, but I have no doubt we will succeed in our aim to be the world's leading LCV manufacturer by 2016."

For news and information about Nissan's Light Commercial Vehicles, please visit:http://www.nissanlcv.com/EN/

For LCV videos: http://www.nissanlcv.com/EN/VIDEOS/

More Operations

City skyline and highway with connected fleet network graphics
SponsoredAugust 12, 2026

Is Your Fleet Structure Built to Scale?

As fleets grow across regions, structural inconsistencies can increase costs, limit visibility, and create operational risk. This guide helps fleet and business leaders evaluate whether their current operating model can support growth without sacrificing control or performance.

Read More →
Field service technicians with white service vans equipped with ladder racks in a residential neighborhood, representing HVAC, plumbing, and electrical fleet operations.
SponsoredAugust 12, 2026

Fleet Management Guide for Growing Field Service Fleets

As HVAC, plumbing and contractor businesses grow, fleet complexity can begin to affect technician productivity, customer response times, operating costs, and revenue. This guide helps field service leaders build a more structured approach to managing vehicles, drivers, maintenance, safety, and lifecycle decisions.

Read More →
Fleet Forward Conference graphic featuring a row of white work trucks and the headline “Why Work Truck Fleets Should Attend,” with a red “Register Now” button.
Operationsby Lauren FletcherAugust 12, 2026

Fleet Forward Conference Registration Opens With Plenty on Tap for Work Truck Fleets

From commercial vehicle safety and AI to benchmarking, crash costs, OEM relationships, and autonomy, this year’s Fleet Forward Conference agenda has plenty aimed at the issues work truck fleets are dealing with now and preparing for next.

Read More →
Ad Loading...
Work Truck Trucks, Tips & Tours YouTube thumbnail featuring a Viatec representative and Fleet Intelligence Platform display with the headline, “Fleet Data Made Simple,” promoting Viatec’s fleet management and analytics technology.
Operationsby Wayne ParhamAugust 11, 2026

Viatec Fleet Intelligence: Turning Fleet Data into Actionable Insights

Fleet managers don't need more data, they need better answers. Viatec's new Fleet Intelligence platform connects telematics, maintenance, fuel, finance, video, and other systems to deliver actionable insights through simple, natural language queries.

Read More →
Lauren Fletcher presents Weekly Truck Chat Cheat Sheet, Drones, Robots & Fleet Tech
Operationsby Lauren FletcherAugust 10, 2026

Drones, Robots, DTNA Manufacturing Moves, and Smarter Fleet Tech Lead the News

Drones, robots, major manufacturing moves, and smarter connected fleet technology headline this week’s Truck Chat Cheat Sheet.

Read More →
Work Truck Trucks, Tips & Tours YouTube thumbnail promoting Motive Automations, featuring two smiling fleet managers with trucks in the background and the headline, “Save Hours Every Week,” plus a Truck Chat “Watch Now” button.
Operationsby Wayne ParhamAugust 10, 2026

Motive Automations Explained: From Insight to Action

Motive Automations helps fleets turn real-time insights into immediate action. In this video, you will learn how automated workflows can notify drivers, alert maintenance teams, streamline coaching, and even use AI-powered Atlas calls to improve safety and efficiency.

Read More →
Ad Loading...
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffAugust 5, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Fleets Run on Confidence with Lauren Fletcher, monthly truck chat news update and recap
OperationsAugust 5, 2026

Fleet Safety, Technician Trends and Mixed-Energy Strategy

Take a look at the people, preparation, leadership, and technology helping fleets stay ready before something goes wrong this month.

Read More →
Lauren Fletcher stands against a blue-and-black background with emerging fleet professionals behind her. Text reads “Shades of Fleet: Next Up in Fleet” and “The Next Generation of Fleet.”
Operationsby Lauren FletcherAugust 4, 2026

The Next Generation of Fleet Is Ready to Get to Work | Shades of Fleet

Meet the apprentices, early-career professionals, and emerging leaders bringing curiosity, new ideas, and people-first thinking to fleet.

Read More →
Ad Loading...
Shades of Fleet graphic featuring paper-cutout-style families holding hands, with the words “Family Ties Fleet Together” and an “Act Now” callout.
Operationsby Lauren FletcherAugust 4, 2026

Shades of Fleet Call for Voices: Family Ties

Fleet may run on vehicles and data, but for some professionals, it also runs in the family. August’s Shades of Fleet explores the pride, pressure, lessons, and legacy behind family-run operations and multi-generational fleet careers.

Read More →