Nissan Sets 2002 Altima Pricing
Nissan North America, a unit of Japan's Nissan Motor Co Ltd., announced on Aug. 30 it was pricing the 2002 version of its popular Altima sedan at only a slight increase from the 2001 model. It also launched one of the biggest marketing campaigns in the company's history for the car, which is set to debut on Aug. 31. The advertising campaign uses broadcast, print and interactive media - as well as a direct mail campaign - and employs the slogan, "The Cure For The Common Car," according to Nissan. The marketing blitz is aimed at positioning the redesigned midsize model as a compelling alternative to America's best-selling family sedans, the Toyota Camry and the Honda Accord. Prices for the 2002 Altima range from $16,349 for the base Altima 2.5 model with manual transmission to $23,149 for the luxury 3.5 SE version with automatic transmission. The most popular model, the Altima 2.5 S with automatic transmission, features an MSRP of $18,849 - an increase of only $334 over a comparably equipped 2001 Altima GXE limited edition model, despite a significant increase in size, performance, style and features, aoccording to Nissan.
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