Mitsubishi Fuso Consolidates North American Operations at Mitsubishi Fuso Truck of America, Inc.
Mitsubishi Fuso Truck of America will regain control of sales, marketing and distribution functions from Sterling Trucks organization of Daimler Trucks North America (DTNA). DTNA announced in October that the Sterling brand will be shut down.
Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia's leading commercial vehicle manufacturers, announced Dec. 4 it is consolidating North American operations at Mitsubishi Fuso Truck of America (MFTA) in Logan Township, N.J. MFTA, a wholly-owned subsidiary of MFTBC, will now handle all brand-related operations, including vehicle sales, marketing, product applications, distribution, dealer relations, parts and service, and will be the dedicated wholesale organization for Mitsubishi Fuso in the U.S. and Canada.
Since January 2008, the brand's sales, marketing and distribution functions have been handled through the Sterling Trucks organization of Daimler Trucks North America (DTNA). Both DTNA and MFTBC are part of the Daimler Trucks Division of Daimler AG, so the set-up was designed to deliver maximum synergies and efficiencies in the North American commercial vehicle market.
In October, DTNA announced its future discontinuation of the Sterling brand in response to continuing depressed demand across the industry and structural changes in the company's core markets. With this development, Mitsubishi Fuso's sales, marketing, product application and distribution will transfer to MFTA.
Mitsubishi Fuso's comprehensive product range in North America includes diesel-powered, cab-over-engine trucks, ranging from 12,500 pounds to 33,000 pounds. An extensive dealer network includes 190 locations throughout the U.S. and Canada.
More Small Fleet

Developing Budget-Friendly Driver Safety Programs
From driver training and safety meetings to one-on-one coaching and incentive programs, several small fleets share how they have developed a safety culture with their drivers using low- to no-cost resources.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →

