Mazda North American Operations announced Feb. 17 the all-new 2010 Mazda3 will start at $15,045.

The 2.0-liter Mazda3 i Touring four-door with automatic transmission will be priced at $18,350 and includes key features such as standard dynamic stability control (DSC), traction control (TCS) and Bluetooth wireless mobile phone and audio capability and hands-free operation. It also offers a fuel economy up to 25/33 mpg (city/highway).

Starting at $19,540 for the four-door and $20,030 for the 5-door, the 2.5-liter Mazda3 s Sport with automatic transmission adds 17-inch alloy wheels and a Multi-Information Display (MID) with 4.1-inch monochromatic screen that conveys MP3 and iPod program information, trip data including fuel economy, plus various maintenance and alert messages. The 2.5-liter engine pushes out 167 horsepower and 168 lb.-ft. of torque - 13 more horsepower and 18 more lb.-ft. of torque than the 2.3-liter it replaces - yet maintains a competitive fuel economy of 22/29 (city/highway). 

New packages for the 2010 model include a Technology package and the Moonroof/six CD changer/BOSE ^® Audio package. 

Available on both s models, the Technology package includes advanced keyless entry, push-button start, a compact full-color navigation system, Sirius satellite radio with six months of free service and a perimeter alarm for $1,195.