Honda Ranks No. 1 Among Online Auto Shoppers; Chrome's Top 10 List Supports Popularity Of Honda

by Staff

January 4, 2002

2 min to read

Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, announced Jan. 4 the Chrome Top 10, national and regional rankings of the most popular vehicles researched online for the last quarter of 2001. Honda tops the list nationwide with the Civic, Accord and Odyssey claiming the top three slots.

Chrome Top 10-Nationwide

1. Honda Civic
2. Honda Accord
3. Honda Odyssey
4. Nissan Altima
5. Toyota Camry
6. BMW 3-Series
7. Ford Escape
8. Honda CR-V
9. Toyota Tacoma
10. Hyundai Santa Fe

Online Shopper's Favorite Vehicle by City
Metro Area

Atlanta, GA- Honda Accord
Boston, MA- Honda Odyssey
Chicago, IL- BMW 3-Series
Dallas-Ft. Worth, TX- Honda Accord
Detroit, MI- Ford Focus
Los Angeles, CA- Honda Civic
New York, NY- Nissan Altima
Philadelphia, PA- Nissan Altima
San Francisco, CA- Honda Civic
Washington, DC- Honda Accord

The Chrome Top 10 rankings are compiled from vehicle configurations captured through Chrome's Web-based configuration and pricing tool, Chrome Carbook, which is accessible from more than 1,500 websites, including Chevrolet.com.

The configuration data captured on Chrome's web servers shows the multitude of vehicle configurations consumers are researching, as well as where those consumers are located. It also enables manufacturers to see the color and option preferences online shoppers are configuring and comparing.

"The automotive industry has been very focused on supply-chain planning and demand management is an integral part of it all," said David Mingle, Chrome COO. "In today's economy, access to real-time demand information is extremely important. Auto manufacturers need the ability to recognize fluctuations in consumer demand."

About Chrome

With more than 12,000 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, configuration technology, software and professional services to deliver complete enterprise solutions for all segments of the retail automotive industry, including manufacturers, fleet companies, dealers and Internet sites. With PC Carbook, Chrome pioneered the technology behind electronic vehicle configuration. For more than 15 years the company has collected, analyzed and enhanced "raw" automotive data from all manufacturers.

Chrome provides the North American ordering system for General Motors, branded as GM AutoBook, and its 8,300 dealers. Chrome orders systems for fleet management, serving 15 of the 17 largest fleet leasing companies. The company is based in Portland, Oregon. For more information, contact www.chrome.com,or call 800/936-8906.

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