Highway Equipment Co. Celebrates 75th Anniversary
Highway Equipment Company (HECO), the manufacturer of Hi-Way road maintenance equipment and New Leader crop nutrient applicators, celebrates its 75th anniversary in 2014.
Highway Equipment Company (HECO), the manufacturer of Hi-Way road maintenance equipment and New Leader crop nutrient applicators, celebrates its 75th anniversary in 2014.
The company was founded in 1939 by Roy Gaddis. Since its inception, HECO has maintained one goal: to build the best. The first products were highway sand spreaders, which consisted of a hopper and hand-operated spinner system. Soon after, HECO manufactured the first New Leader product, a motorized sled. As the company grew and demands changed, HECO expanded its product lines to leverage changes in technology and to meet new expectations.
Today, HECO continues to manufacture the Hi-Way line, which includes a variety of spreaders, dump bodies, and deicing equipment for the municipal, state DOT, and contractor markets. The New Leader product line includes agricultural crop nutrient applicators for spreading fertilizer, lime, compost, and micronutrients on a variety of crops for the commercial and professional grower markets. The family-owned company is currently operated by president and CEO, Rocki Shepard, and chairman, Matt Rissi.
More Operations
Is Your Fleet Structure Built to Scale?
As fleets grow across regions, structural inconsistencies can increase costs, limit visibility, and create operational risk. This guide helps fleet and business leaders evaluate whether their current operating model can support growth without sacrificing control or performance.
Read More →
Fleet Management Guide for Growing Field Service Fleets
As HVAC, plumbing and contractor businesses grow, fleet complexity can begin to affect technician productivity, customer response times, operating costs, and revenue. This guide helps field service leaders build a more structured approach to managing vehicles, drivers, maintenance, safety, and lifecycle decisions.
Read More →
Fleet Forward Conference Registration Opens With Plenty on Tap for Work Truck Fleets
From commercial vehicle safety and AI to benchmarking, crash costs, OEM relationships, and autonomy, this year’s Fleet Forward Conference agenda has plenty aimed at the issues work truck fleets are dealing with now and preparing for next.
Read More →
Viatec Fleet Intelligence: Turning Fleet Data into Actionable Insights
Fleet managers don't need more data, they need better answers. Viatec's new Fleet Intelligence platform connects telematics, maintenance, fuel, finance, video, and other systems to deliver actionable insights through simple, natural language queries.
Read More →
Drones, Robots, DTNA Manufacturing Moves, and Smarter Fleet Tech Lead the News
Drones, robots, major manufacturing moves, and smarter connected fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →
Motive Automations Explained: From Insight to Action
Motive Automations helps fleets turn real-time insights into immediate action. In this video, you will learn how automated workflows can notify drivers, alert maintenance teams, streamline coaching, and even use AI-powered Atlas calls to improve safety and efficiency.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Fleet Safety, Technician Trends and Mixed-Energy Strategy
Take a look at the people, preparation, leadership, and technology helping fleets stay ready before something goes wrong this month.
Read More →
The Next Generation of Fleet Is Ready to Get to Work | Shades of Fleet
Meet the apprentices, early-career professionals, and emerging leaders bringing curiosity, new ideas, and people-first thinking to fleet.
Read More →
Shades of Fleet Call for Voices: Family Ties
Fleet may run on vehicles and data, but for some professionals, it also runs in the family. August’s Shades of Fleet explores the pride, pressure, lessons, and legacy behind family-run operations and multi-generational fleet careers.
Read More →