General Motors announced changes for its U.S. sales executives in preparation for numerous upcoming product launches. GM named Ed Peper, 50, who is currently general manager, Fleet and Commercial Operations, to the position of U.S. vice president, Fleet and Commercial Sales.

"This is a further indication of GM's recognition of the importance of the Fleet and Commercial business to the success of the company," Peper said. "We are putting the customer first in everything we do and are committed to providing them with great products, innovative business solutions, and an exceptional customer experience."

Other changes in sales executive positions at GM include the following:

GM appointed Alan Batey, 49, to the newly created position of GM vice president, U.S. Sales and Service. He will report to Reuss.

The company named Don Johnson, 55, currently U.S. vice president, Sales Operations to the position of U.S. vice president, Chevrolet Sales and Service, replacing Batey.   

Kurt McNeil, 48, replaces Johnson as U.S. vice president, Sales Operations. GM said he’d been U.S. vice president, Cadillac Sales and Service, since 2010.

GM also promoted Chase Hawkins, 43, regional director, Cadillac Sales and Service Northeast Region, to the position of U.S. vice president, Cadillac Sales and Service, replacing McNeil.

Johnson, McNeil, Hawkins, and Peper will all report to Batey, as will Brian Sweeney, who remains U.S. vice president, Buick and GMC Sales and Service, GM stated. These changes are effective June 1.

“GM is playing offense with an aggressive rollout of new cars, trucks and crossovers,” said General Motors North America President Mark Reuss. “Strengthening our U.S. sales team will help take full advantage of these growth opportunities and continue delivering solid improvements in customer satisfaction, dealer profitability and resale value.”

The automaker said that by the end of 2012 it will have all-new or freshened cars and crossovers in segments that represent 60% of the U.S. light vehicle market, and that all four of GM’s brands in the United States are poised for growth. By the end of 2013, GM said that 70% of its North American portfolio will be new or freshened vehicles when compared with the lineup in 2011.

The company said its Chevrolet brand will have transformed its lineup with new vehicles such as the Sonic, Spark and Impala. GM said its Buick brand, with the Verano and Encore, and its Cadillac brand, with the XTS and ATS, are entering segments where those brands previously didn’t compete. Lastly, the company said its GMC brand will have “one of the newest vehicle portfolios in the industry.”