Work Truck Logo
MenuMENU
SearchSEARCH

Ford Urges Standard for Autonomous Vehicle Communication

In an effort to advance the safe deployment of autonomous vehicles for all roadway users, Ford Motor Company is calling upon all self-driving vehicle developers to work together to develop an industry standard for communicating driving intent.

October 4, 2018
Ford Urges Standard for Autonomous Vehicle Communication

Ford Motor Company is calling upon all self-driving vehicle developers to work together to develop an industry standard for communicating driving intent.

Photo courtesy of Ford.

2 min to read


In an effort to advance the safe deployment of autonomous vehicles (AV) for all roadway users, Ford Motor Company is calling upon all self-driving vehicle developers to work together to develop an industry standard for communicating driving intent.

A recent article published by the automaker on Medium.com outlines Ford’s specific efforts and the company’s rationale for striving for a universal language. It is the best approach, notes Ford, because it provides a basis for everyone to trust self-driving vehicles—be they a rider in an AV, or a pedestrian, cyclist, scooter user, or another driver.

Ad Loading...

Last year, Ford conducted a real-world study of its self-driving intent interface in conjunction with Virginia Tech Transportation Institute (VTTI). The intent interface is essentially a light-bar and it was mounted to the top of a windshield of a Ford Transit Connect van. The VTTI team designed a means for the van to operate as if it were autonomous and then tested three different lighting patterns to reflect yielding, active driving mode, and start-to-go.

Through the use of cameras—and over the course of approximately 2,000 miles—the research team observed how pedestrians and other motorists responded to the vehicle signaling its intent.

The results found that the light signal interface did not encourage any unsafe behavior by other road users. The automaker believes the results suggest there is baseline to build from in terms of the potential to improve acceptance of self-driving vehicles and confidence in the technology.

Additional efforts on the part of Ford include another study in virtual reality as well as research in Europe to understand how the same signals are received across regions and cultures.

The automaker is currently installing the self-driving intent interface on a small fleet of its Fusion Hybrid self-driving development vehicles to be used by Argo AI in Miami-Dade County. Ongoing testing will continue to observe how pedestrians and drivers respond to the light bar.

Ad Loading...

Ford’s call to arms to the industry to work together toward standardization is intended to help accelerate the safe deployment of AV for all roadway users.

Originally posted on Automotive Fleet

More Small Fleet

SponsoredMarch 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
SponsoredMarch 1, 2026

How One Fleet Cut Motor Pool Costs by $45K With Smarter Key Control and Automation

Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.

Read More →
SponsoredMarch 1, 2026

Artificial Intelligence in Field Service: North America

48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.

Read More →
Ad Loading...
SafetyFebruary 4, 2026

Five Ways Seat Belts Help Prevent Injuries

There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.

Read More →
SponsoredJanuary 14, 2026

It’s here: The 2026 Fleet Technology Trends Report

What does AI mean for fleets? Get the answer — and learn other top tech trends.

Read More →
Wreaths Across America graphic highlighting the role of small fleets in delivering wreaths to honor veterans, featuring wreath icons and the American flag.
Small Fleetby Lauren FletcherDecember 8, 2025

Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America

Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.

Read More →
Ad Loading...
A stressed person covers their face, illustrating that 65% of small fleet managers handle all operations alone, according to a Vehicle Management Systems (VMS) survey.
Small Fleetby StaffNovember 12, 2025

VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone

A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.

Read More →
Safe Driving on Halloween over spooky fall road
Safetyby StaffOctober 20, 2025

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
VMS Co-CEO David Prusinski highlights the company’s AI-powered virtual fleet manager designed to improve uptime and reduce operating costs for fleets.
Green Fleetby Lauren FletcherOctober 6, 2025

AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski

VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.

Read More →
Ad Loading...
Photo of tire tracks and winter scenes.
Small FleetMay 24, 2025

Fleet Managers Share Winter Prep Tips: It's Never Too Early!

Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.

Read More →