Ford Motor Co. on Nov. 2 launched a new dedicated website that lets potential car buyers configure the 2012 model-year Ford Focus Electric online and locate a local certified dealer to place a single order. The base MSRP for the vehicle is $39,995, and the federal tax credit is $7,500.

Prospective buyers can view detailed product specs and virtually build and price the vehicle here.

Focus Electric comes standard with:

• MyFord Touch with 8-inch touchscreen
• Two driver-configurable 4.2-inch color LCD displays in cluster for EV driving screens
• MyFord Mobile App (for remotely monitoring and scheduling battery charging with owners’ smartphone as well as remote start)
• HID Headlamps
• 17-inch aluminum wheels, ambient lighting, seats made from 100-percent recycled material
• Rear camera with rear parking sensor
• Intelligent Access with push-button start
• MyKey
• Voice-activated navigation system
• Particulate air filter
• Hands-free SYNC Bluetooth telephone connectivity with traffic, direction and information services
• Electronic traction control
• Sony-branded audio with nine speakers
• Sirius satellite radio and HD Radio.

The Focus Electric’s battery can be recharged in just over three hours using a 240-volt charging station. Drivers also can top off the battery with any standard 120-volt outlet using the included charging cord.

A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions. Ford said availability of the Focus Electric will expand next year as production ramps up.

The retail launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla.; Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh and Durham, N.C.; Richmond, Va.; Seattle, and Washington, D.C.