Ford Motor Co. is "seriously" studying plans to sell a diesel-powered Focus in North America within the next five years, according to just-auto.com. The company says that diesel technology has advanced in recent years to the point that the engines compare very favourably with gasoline engines on many consumer-driven attributes such as noise, performance and emissions. Today's modern diesel is clean, quiet and nearly odorless, according to Ford. "Ford strongly supports introducing cleaner, more fuel-efficient diesel vehicles in key markets around the world, including North America, when the time is right," Ford chief operating officer Nick Scheele said. While Ford believes diesels should be part of the North American product mix, the company is not seeking any changes in emissions standards to deliver diesel cars to North American buyers. Ford will provide diesel light vehicles only if a way is found to meet the EPA's stringent Tier II emissions rules. Achieving Tier II emissions standards requires further improvements in engine and fuel systems and exhaust aftertreatment technology. Low sulphur diesel fuel (15 parts per million or less), which will be available in the United States in mid-2006, is a critical requirement for these emissions controls. A way to manage nitrogen oxide (NOx) emissions, critical for Tier II compliance, also needs to be achieved. Among the solutions being studied is a NOx absorber type catalyst and a co-fuelling of diesel and urea, an ammonia-based compound, to reduce NOx emissions. Ford is working to develop an aftertreatment technology that will reduce the issues surrounding particulate matter and health concerns. "Ford understands that to be accepted as personal use vehicles in the U.S., diesels will need to overcome some remaining public and regulatory concerns, including noise, odor, smoke, potential toxic emissions and inconvenient fuelling locations," said Ford Advanced Diesel Systems group corporate technical specialist Dick Baker. Ford is testing a diesel Focus using the co-fuelling system as a way to achieve Tier II standards. This system uses a very efficient NOx reduction catalyst and a soot-trapping particulate filter. The catalyst uses the ammonia to remove NOx from the exhaust. The chemical urea, in a water solution, is a convenient way to provide ammonia and is automatically sprayed on to the catalyst as needed. The urea, stored on board in a small bottle, like windshield washer fluid, is odourless and non-flammable. In addition, Ford is testing a small U.S. fleet of Focus TDCi vehicles, as sold in Europe, to help build awareness and demonstrate improvements made in diesel technology. Diesel technology offers advantages in fuel efficiency in the range of 25 to 30 percent over a gasoline-powered vehicle. This fuel economy improvement translates into a 20 to 25 percent reduction in carbon dioxide.
More Small Fleet

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →How One Fleet Cut Motor Pool Costs by $45K With Smarter Key Control and Automation
Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.
Read More →Report: How AI Is Reshaping Fleet and Field Service Operations
AI is moving beyond the back office and into the driver’s seat of work truck and field service operations. New research shows fleets are using AI to improve predictive maintenance, optimize dispatch and routing, reduce downtime, and boost technician productivity, while also tackling challenges around workforce adoption and data readiness. Discover the trends, technologies, and real-world use cases shaping the future of connected work truck fleets.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
