Ford Gives Super Duty to Professional Users for Testing
Ford recently gave five F-Series Super Duty professional users a first-hand look at the torture testing engineers put the pickup through during the development process.

Super Duty insiders go through the frame review process. Photo: Ford

Super Duty insiders go through the frame review process. Photo: Ford
Ford recently gave five F-Series Super Duty professional users a first-hand look at the torture testing engineers put the pickup through during the development process.
Ford used a similar process for its 2015 model-year relanch of the F-150. Starting in 2011, Ford provided six prototypes of its aluminum F-150 to a Nevada gold mine, Pennsylvania dam, and utility service provider in Appalachia to test the durability of its pickup truck and cargo box.
For testing of its new 2017 Super Duty, each participant represented an industry where workers trust F-Series Super Duty more than any other truck to get the job done, including forestry; manufacturing; highway maintenance; electric, gas and sanitation; and oil and gas extraction.
The top five categories by percentage who use Super Duty trucks to get their work done include:
58% of electric, gas and sanitation workers
50% of forestry workers
50% of oil and gas extraction workers
48% of heavy construction workers
42% of manufacturing workers
Participants also learned about how weight savings from high-strength steel and high-strength, military-grade, aluminum alloy are reinvested to create a Super Duty that can tow and haul more with new driver-assist technology developed specially for heavy-duty truck customers, according to Ford.
Originally posted on Automotive Fleet
More Operations

What Does a Potato Have to Do with Leadership?
From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.
Read More →
Looking for a New Podcast for the Road? Start Here!
Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.
Read More →Did You Know What You Don't See May Be Costing You Big?
As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.
Read More →
Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders
Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.
Read More →
The Fleet Lessons That Don’t Show Up on a Spreadsheet
From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.
Read More →
People, Leadership & the Skilled Trades Opportunity | Weekly Cheat Sheet
People, data, leadership, and the skilled trades opportunity. See what's shaping fleets today in this week's Truck Chat Weekly Cheat Sheet.
Read More →
Everyone Thinks They’re a Fleet Manager
From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
From Military Service to Fleet Leadership | Shades of Fleet
Military service ends, but the lessons don't. Hear how veterans are shaping fleet leadership through adaptability, teamwork, and mission-driven thinking.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →

