Work Truck Logo
MenuMENU
SearchSEARCH

Commercial Fleet Activity Spiked Ahead of Irma

The activity of the more than 33,000 commercial vehicles equipped with a Geotab telematics system increased 360% in the state from Aug. 23 to Sept. 6.

by Staff
September 8, 2017
Commercial Fleet Activity Spiked Ahead of Irma

Graphic of Hurricane Irma forecast via NOAA.

2 min to read


Commercial fleet activity spiked in Florida in the week before Hurricane Irma was expected to reach the Florida Keys as a Category 5 storm on Sept. 10.

The activity of the more than 33,000 commercial vehicles equipped with a Geotab telematics system increased 360% in the state from Aug. 23 to Sept. 6. The increase in activity is a result of businesses moving their people and vehicles to safer havens and increased driving as fleets respond to greater public demand for basic goods and services, according to Geotab.

Ad Loading...

Geotab found increased activity in Orlando, Tampa, and Miami, which typically see high volumes of commercial activity, as well as Jacksonville and Pensacola in the north, which have much less traffic.

"Our data shows a significant influx in sheer vehicle activity and not necessarily an increase of vehicles," said Neil Cawse, Geotab's CEO. "Comparing vehicle data from last month to that of today, there is an explosion of activity in Florida’s largest cities and a massive increase in traffic up the I-95 and I-75 highways."

The data also showed that fleet drivers are increasingly heading to fuel stations amid reported shortages in the Miami-Fort Lauderdale region. About 40% of the stations in that area have run out of gasoline.

On an average weekday in Florida, 36% of Geotab vehicles fill up their tanks at least once. Over the past few days, Geotab analysts have seen this number rise to over 45% of active vehicles, meaning more than 7,500 vehicles are fueling up at the pumps.

Geotab also analyzed Hurricane Irma's impact on Puerto Rico, which was struck on Sept. 7 by the storm. That day, only 35% of the Geotab vehicles on the island were being used. On an average weekday in the month before the storm, an average of 91% of Geotab vehicles were being used.

Ad Loading...

"With no direct evacuation route available on the island, we can see the devastating effects Irma had on commercial activity in the days leading up to its arrival," Cawse said. "One positive piece of news is that we have seen over 95 percent of our vehicles still communicating at this time."

Graphic of Hurricane Irma forecast via NOAA.

Geotab created a timelapse map of the commercial activity in Florida that can be viewed here.

Originally posted on Automotive Fleet

More Technology

Geotab presentation showing MCP Connector integration with AI platforms including ChatGPT, Claude, and Gemini alongside a fleet safety scorecard generated from connected vehicle data.
Technologyby Lauren FletcherJune 17, 2026

Geotab's New AI Connector Could Help Fleets Cut Maintenance Admin and Reduce Downtime

Geotab's new AI connector brings fleet data into ChatGPT and other platforms, helping fleets automate maintenance decisions and reduce downtime.

Read More →
Members of the RTA Fleet team stand behind the company's trade show booth at the 2026 Government Fleet Expo. The display features Fleet360 fleet management software and consulting services, where RTA introduced its new Ron360 conversational AI assistant for fleet operations.
Technologyby StaffJune 11, 2026

RTA Introduces Ron360 AI Assistant for Fleet360 Users at Government Fleet Expo 2026

Unveiled at Government Fleet Expo 2026, Ron360 embeds AI into Fleet360, helping fleets quickly find data and generate insights.

Read More →
Work Truck Truck Chat thumbnail featuring a Netradyne representative standing at a trade show booth beside large text reading “AI That Coaches. Drivers That Get Better.”
Technologyby Lauren FletcherJune 11, 2026

How Real-Time AI Coaching Is Changing Fleet Safety

Learn how AI-powered driver coaching, real-time alerts, and behavior-based insights help fleets reduce risk and improve safety.

Read More →
Ad Loading...
A promotional thumbnail for a Work Truck “Truck Chat” interview filmed at a fleet industry trade show. Large text reads “AT THE SHOW” and “SMART FLEETS ARE USING AI NOW.” A man in a blazer stands in front of an RTA fleet management software booth, speaking about AI and fleet operations.
Technologyby Lauren FletcherJune 1, 2026

AI Is Reshaping Fleet Management Faster Than Most Fleets Realize

Learn more about how AI, data, and operational intelligence are transforming fleet management, replacement planning, and the future of fleet operations.

Read More →
Promotional graphic for Work Truck’s “Trucks, Tips & Tours” series featuring Motive Vision 26, with a presenter onstage, a vehicle camera device, and text reading “What Is Motive Vision 26? Here’s What You Need to Know!” and “Watch Now.”
Technologyby Wayne ParhamMay 29, 2026

What is Motive Vision?

Motive Vision brings together fleet operators, safety leaders, and industry professionals to collaborate, share insights, and help shape the future of fleet technology. Learn why the Motive innovation summit continues to grow year after year.

Read More →
Presenter speaking onstage in front of a large display wall featuring fleet and transportation team photos, including trucks, drivers, and company groups wearing safety vests.
Technologyby Wayne ParhamMay 28, 2026

Motive Focuses on Integration & Automation as it Rolls Out New AI-Driven Systems & Hardware

Motive unveiled new AI-driven safety tools, systems, and hardware during its annual innovation summit. New launches included the Atlas AI assistant, Automations, AI Omnicam Plus, and updates to AI Dashcam Plus.

Read More →
Ad Loading...
Asset tracker against background image of a remote desert highway, and logo upper left for Geoforce.
TechnologyMay 6, 2026

Geoforce Launches GT1c with AT&T Business for Rugged Cellular Asset Tracking

Geoforce, a global leader in rugged asset tracking, has launched the GT1c, which leverages cellular technology and has a more cost-effective, purpose-built design to enable rugged cellular equipment tracking at scale. The GT1c complements Geoforce's full range of satellite tracking devices.

Read More →
Graphic for Lytx Protect 2026 conference with “What’s New?” callout highlighting latest fleet technology announcements.
Technologyby StaffMay 5, 2026

Lytx Expands All-In-One Fleet Platform Strategy With AI, Video, and Asset Tracking Updates

Lytx introduces LytxOne and expands its all-in-one ecosystem with AI insights, 360-degree visibility, and integrated asset tracking.

Read More →
View of a GM vehicle dash with a large infotainment screen and purple sky viewed through windshield.
Technologyby News/Media ReleaseApril 29, 2026

GM Brings Google Gemini to Millions of Vehicles

General Motors will roll out Google Gemini to model year 2022 and newer Cadillac, Chevrolet, Buick, and GMC vehicles with Google built in, meaning approximately 4 million vehicles will be eligible for the update.

Read More →
Ad Loading...
Blurred image of tradeshow with logos for NAFA and Fleetio, plus image of a first place metal and headline People's Choice Award.
Technologyby News/Media ReleaseApril 17, 2026

Fleetio Wins Innovations Showcase People’s Choice Award at NAFA’s 2026 I&E

Fleetio’s AI Service Advisor won the People’s Choice Award in the 2026 Innovations Showcase at the NAFA Fleet Management Association's 2026 Institute & Expo (I&E) this week.

Read More →