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Chrysler Minivan Reaches 20th Anniversary Milestone Nov. 15

by Staff
November 7, 2003
2 min to read


Chrysler Group is celebrating the 20th anniversary of the “Magic Wagon” -- the very first minivan -- with family activities, sports clinics, contests, prizes, and a chance to win a new 2004 Chrysler Town & Country Minivan, which will be presented to the lucky winner by Chrysler Group President and CEO, Dieter Zetsche. The “MINIVAN-iversary” celebration is slated from 10 a.m. – 3 p.m. Saturday, Nov. 15 at the Walter P. Chrysler Museum in Auburn Hills, Mich. Admission is free. Twenty years and 10 million minivan sales ago, the "Magic Wagon" was invented -- forever changing family transportation and the automotive landscape of America's highways and driveways. The minivan brought families together, inspired do-it-yourselfers, revolutionized the cup-holder industry, and gave America a family room on wheels. The Nov. 15 anniversary extravaganza -- open to everyone -- is Chrysler Group’s thanks to consumers for making its “Magic Wagon” the world’s best-selling minivan for the past 20 years. The indoor/outdoor celebration will feature a noon to 2 p.m. appearance by Jim Harper of Magic 105.1 FM. Chrysler Group is awarding 50 keys for a chance to win a brand new minivan at 2 p.m. on Nov. 15. Contestants may win a key by registering on-site at the Nov. 15 celebration or by listening to Magic 105.1 FM through Nov. 15 for three chances each weekday to win a key. The contestant whose key starts the engine during the ceremony wins a minivan. The winner will visit the nearest Detroit area Chrysler Jeep® dealership to custom order a 2004 Platinum Edition Town & Country Minivan. (DaimlerChrysler employees and their immediate families are ineligible to win.) Visit www.chryslerheritage.com for complete minivan giveaway and event details. The Walter P. Chrysler Museum is located at Featherstone and Squirrel Roads on DaimlerChrysler’s Auburn Hills Complex. From I-75, take exit 78 (Chrysler Drive) and follow the museum signs.

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