Work Truck Logo
MenuMENU
SearchSEARCH

Chrysler Group Receives “Leadership Award” from the National Minority Supplier Development Council

by Staff
May 14, 2003
3 min to read


Chrysler Group announced it has received the National Minority Supplier Development Council's (NMSDC) "Leadership Award". The company says the award recognizes Chrysler Group’s long-term leadership in providing opportunities for minority business suppliers. Since 1983, Chrysler Group has spent $21 billion with minority suppliers and is the architect of several mentoring and matchmaking programs designed to enhance minority supplier development. The award was presented at the NMSDC’s 14th Annual Awards Dinner at the Hilton Towers Hotel in New York, where more than 1,300 corporate executives, minority business owners and government officials gathered for the council’s national conference and business opportunity fair. "The Chrysler Group is an acknowledged leader in developing minority suppliers, the most energetic, entrepreneurial force in America," said Harriet R. Michel, president, National Minority Supplier Development Council. "Chrysler Group’s support of minority business development, and that of our other corporate members, helps build the foundation for a stronger, more equitable society in which all can flourish." The NMSDC recognized Chrysler Group as “Corporation of the Year” in 1986, 1993 and 2000. “Chrysler Group has actively supported minority businesses for 20 years -- regardless of the economic environment -- and the development of minority suppliers has been a corporate priority,” said Dieter Zetsche, president and CEO of Chrysler Group. “The progress we’ve made is the result of a strong, long-term commitment throughout our organization. We also appreciate the efforts of the NMSDC, whose hard work has helped keep the spotlight on the importance of developing minority business enterprises.” Chrysler Group says it has several initiatives in place to develop and enhance minority supplier development. This includes a mentoring program where Chrysler Group Procurement & Supply executives work directly with minority suppliers to assist in their growth and development. The goal of each relationship is to help suppliers cut costs, improve quality and increase new business opportunities outside of Chrysler Group, says the company. Additionally, the Company has a "Matchmaker" program, which helps to pair minority suppliers with majority suppliers to increase business opportunities among the two companies. “The strategic goal of our Diversity Supplier Development program is to encourage and create broad-based economic opportunities for our suppliers and their surrounding communities,” said Thomas W. Sidlik, Chrysler Group executive vice president -- Procurement & Supply and NMSDC executive committee chairman. “In addition, we’re proud of the role all of our minority suppliers play in the successful design, development and manufacturing of Chrysler Group vehicles. It proves that when given the opportunity, minority businesses have the capability to provide competitively priced, high-quality components and services to vehicle manufacturers.” For example, Chrysler Group sourced more than $200 million to minority suppliers for vehicle development, manufacturing and logistics support of the 2003 Dodge Ram. Minority suppliers supporting Dodge Ram include: Vitec (fuel tanks), Flex-N-Gate (stampings), Mehra Tube (tubes), OEN, Erie (injection molding parts), and Prime Wheel (wheels). Chrysler sells approximately 400,000 Dodge Rams every year. Chrysler Group says it is the first corporate member of both the MMBDC and the NMSDC to win Corporation of the Year in the same year. The NMSDC is a national organization dedicated to increasing procurement and business opportunities for minority businesses and maximizing procurement opportunities for minority business enterprises with corporations and public-sector buying organizations. The goal of the NMSDC is to assist minority businesses in becoming long-term, qualified entities capable of competing in the national and international economic mainstream.

More Small Fleet

SponsoredMarch 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
SponsoredMarch 1, 2026

How One Fleet Cut Motor Pool Costs by $45K With Smarter Key Control and Automation

Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.

Read More →
SponsoredMarch 1, 2026

Artificial Intelligence in Field Service: North America

48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.

Read More →
Ad Loading...
SafetyFebruary 4, 2026

Five Ways Seat Belts Help Prevent Injuries

There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.

Read More →
SponsoredJanuary 14, 2026

It’s here: The 2026 Fleet Technology Trends Report

What does AI mean for fleets? Get the answer — and learn other top tech trends.

Read More →
Wreaths Across America graphic highlighting the role of small fleets in delivering wreaths to honor veterans, featuring wreath icons and the American flag.
Small Fleetby Lauren FletcherDecember 8, 2025

Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America

Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.

Read More →
Ad Loading...
A stressed person covers their face, illustrating that 65% of small fleet managers handle all operations alone, according to a Vehicle Management Systems (VMS) survey.
Small Fleetby StaffNovember 12, 2025

VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone

A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.

Read More →
Safe Driving on Halloween over spooky fall road
Safetyby StaffOctober 20, 2025

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
VMS Co-CEO David Prusinski highlights the company’s AI-powered virtual fleet manager designed to improve uptime and reduce operating costs for fleets.
Green Fleetby Lauren FletcherOctober 6, 2025

AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski

VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.

Read More →
Ad Loading...
Photo of tire tracks and winter scenes.
Small FleetMay 24, 2025

Fleet Managers Share Winter Prep Tips: It's Never Too Early!

Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.

Read More →