Chevrolet announced the 2010 Equinox crossover will carry a MSRP of $23,185, including a $745 destination charge, for the FWD LS model. It goes on sale this June. 

"Offering the fuel economy of a sedan with the functionality of a crossover, the Equinox is a superior value for our customers," said Ed Peper, GM North America vice president, Chevrolet. 

Chevy expects its Equinox to have best-in-class fuel economy at 30 MPG with its advanced 4-cylinder, direct injected engine. It is available in LS, LT and LTZ trim, with available all-wheel-drive. Two new engines are offered, each with fuel-saving direct injection and variable valve timing technology. Vehicle highlights include: 

• New 2.4L Ecotec direct injected I-4 engine estimated at 182 horsepower (135 kW), which delivers an estimated 30 mpg highway, 21 mpg city (EPA certification pending)

• New 3.0L DOHC direct injected V-6 engine estimated at 264 horsepower (190 kW), which delivers an estimated 25 mpg highway, 18 mpg city (EPA certification pending)

• Driving range of more than 500 miles (800 km) with both engines, for less-frequent fill-ups

• Six standard air bags: dual frontal air bags; head curtain side air bags and pelvic/thorax seat-mounted side air bags

• Standard four-wheel disc brakes with StabiliTrak electronic stability control and traction control

• Standard OnStar and XM Satellite Radio

• "Advanced" remote starting system that also activates the HVAC system and optional heated seats depending on the outside temperature 

Inside, the Equinox features attention to detail, including standard tilt and telescoping steering wheel, standard driver seat power height adjustment and power lumbar, and a number of storage bins: an oversized glove box, a closed storage bin in the instrument panel above the center stack, and closed storage under the center armrest large enough for a laptop computer. 

"Getting best-in-class fuel economy and great storage for less than $24,000 is significant," Peper added. "In fact, the starting price for this all-new model is $1,800 less than the previous generation Equinox." 

While the all-new Equinox carries a smaller price than its predecessor, the list of standard content is larger - including more airbags, power lumbar support, and 17 inch wheels. Combine this added content with the improvements in fuel economy, driving performance and available features, and the value proposition improves even more with the 2010 Equinox.