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BMW Group Sets October Sales Record

by Staff
November 3, 2003
3 min to read


The BMW Group (BMW and MINI brands combined) has set a sales record for the month of October. With sales of 22,685 vehicles, the company is up more than 15 percent from the 19,634 sales of October 2002, itself a record. The BMW Group also recorded year-to-date sales of 226,868, an increase of 10 percent over the 206,791 vehicles reported in the first ten months of 2002. BMW Brand Sales Increase 5 Percent Over Last Year BMW reported sales of 19,594 vehicles in October, an increase of 17 percent from October 2002's sales of 16,789. All current model series showed sales increases for the month of October. BMW also reported year-to-date sales of 198,057, up 5 percent from the 188,185 of this time last year. BMW Automobile Sales Increase 8.1 Percent Year Over Year BMW's automobile sales were up 17 percent in October with 15,683 cars reported versus 13,368 in the same month a year ago. Year-to-date, BMW automobile sales increased 8.1 percent to 166,099 compared to 153,629 for the first ten months of 2002. October was also the first full month of sales for the new BMW 5 Series Sedan. BMW Sports Activity Vehicle Sales Decrease 7 Percent vs. 2002 BMW reported a 14 percent increase in what it calls "sports activity vehicle" sales for the month of October (everyone else calls them sports utility vehicles -- SUVs). A total of 3,991 vehicles were sold compared to 3,421 in October 2002. Year-to-date SAV sales are recovering, off by 7 percent in the ten months of 2003 compared to a 10 percent deficit in the year to September. Sales were 31,958 year-to-date in October 2003, compared with 34,556 in the first ten months of 2002. Certified Pre-owned Vehicle Sales Up 11 Percent Over 2002 BMW reported year-to-date sales of 55,436 certified pre-owned (CPO) vehicles, up 11 percent over the 50,075 reported in the first ten months of 2002. CPO vehicle sales were down 3 percent in October with 5,099 vehicles sold, versus 5,236 in the same period last year. MINI Automobiles Up 9 Percent Over October 2002 MINI USA reported October sales of 3,091 automobiles - an increase of 9 percent from the 2,845 cars reported in that month last year. Sales of MINI automobiles for the first nine months of 2003 totaled 28,811. BMW Group In America BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW and MINI brands and Rolls-Royce Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 sports activity vehicles. The BMW Group sales organization is represented in the United States through networks of 340 BMW car, 327 BMW sports activity vehicle, 148 BMW mMotorcycle retailers, and 73 MINI dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey. Information about BMW Group products is available to consumers via the Internet at www.bmwusa.com, bmwmotorradusa.com, www.miniusa.com, and www.rolls-roycemotorcars.com.

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