Miss This? Certified History: ASE Celebrates 50 Years
ASE Instructor Training Conference Focuses on Workplace Challenges
The keynote panel discussion, entitled the “The 2 Percent Solution," featured several female automotive service professionals, students, and instructors.

The keynote session was moderated by Catherine “Cat” Treanor, UK business development manager for Electude.
Photo: ASE
A panel discussion, focused on making training programs and workplaces more welcoming to everyone, including women and other underrepresented groups, kicked off the in-person ASE Instructor Training Conference held earlier this month in Frisco, Texas.
The keynote panel discussion, entitled the “The 2 Percent Solution," featured several female automotive service professionals, students, and instructors.
“We had great expectations for our panel, and it exceeded everything we had hoped for,” said Mike Coley, president, ASE Education Foundation. “We had a frank and honest discussion on how we can increase the number of female service technicians and how to make females feel more welcome in schools and in the workforce. I cannot thank the panelists enough for sharing the challenges they have faced in school and in the industry, and how they have created opportunities for themselves to be successful professionals.”
The keynote session was moderated by Catherine “Cat” Treanor, UK business development manager for Electude. The other panelists included:
Missy Albin, Navistar master diesel mechanic, Taylor & Lloyd, Inc.
Lou Bramante, automotive instructor, Vineland Senior High School.
Raven Hartkopf, collision discipline lead, Colin College.
Jenny Kovacs, Ford master technician, C. Harper Ford.
Joe Laubhan, service director, Classic Chevrolet.
Vanessa Retsos, Chevrolet service technician, Classic Chevrolet.
Paulina Sanchez, shop owner and collision repair student at Colin College.
“We have a shortage of technicians, an aging workforce, a negative stereotype, a lack of new talent and a tidal wave of new technology,” said Treanor. “The answers to all these challenges is diversity. We need diversity of gender, ethnicity, of age, physical attributes and more.”
The discussion focused on some of the challenges that females face in school and in the workplace, including the perception of not being able to do the job, not be taken seriously, being stereotyped into a certain job, trying to get that first job and the lack of support from others.
The panel and the audience provided suggestions to help increase the number of females in schools. The ideas included increasing shadowing opportunities, giving high school students the option to explore automotive classes to see if they like them, providing facts to potential students about the advantages of the industry and financial benefits they could achieve, creating a safe environment for students, eliminating the term non-traditional, and working with administrators and counselors to encourage female students to participate in automotive programs.
“The only way we can solve things as an industry is if we work together,” said Coley. “Everyone who attended our panel wants to increase diversity in the workforce and work on solutions to increase the number of females attending tech schools and taking automotive classes in high school. Our goal is to build the next generation of our industry and make industry educational opportunities available to everyone.”
More Maintenance

Proven Ways to Reduce Work Truck Downtime
The age-old problem of downtime will always be a reality, but with new strategies at hand, fleets have more ways to keep trucks on the road longer.
Read More →
Continental Tire Partners with Atrium Solutions for Emergency Road Service
Continental Tire is turning to digital platforms that are transforming the way service events are managed. It has partnered with Atrium Solutions on its new digital Emergency Road Service (ERS) platform solution.
Read More →
Mack Trucks Expands Premium Service Contract Coverage to Mack MD Series
Mack Premium Service Contract coverage is now available for the Mack MD Series, and Mack Trucks said it takes the guesswork out of maintenance and helps owners control costs.
Read More →
Fleetpal Makes Its Driver Inspection App Free for Qualified Fleets
Fleetpal Inspect's new free tier provides fleets with 30 or more power units with electronic DVIRs, at no cost, in accordance with FMCSA's rule explicitly authorizing electronic driver vehicle inspection reports.
Read More →
Ford Joins BlackRock, Google, and Carhartt to Establish Alliance for America’s Skilled Trades
The Ford Motor Company, BlackRock, Google, and Carhartt have established the Alliance for America’s Skilled Trades. The founding partners are all companies that have already shown leadership on the issue.
Read More →
ServiceUp Adds AI Repair Agents to Automate Fleet Maintenance Workflows
ServiceUp says its new platform can route vehicles, review estimates, monitor repairs, and validate invoices across Class 1 through Class 8 fleets.
Read More →
APEX by BendPak AL9LC Two-Post Lift Maximizes Overhead Clearance
BendPak's new APEX AL9LC two-post floorplate car lift maximizes overhead clearance by eliminating the top crossbar found on many two-post lifts, making it a good choice for low-ceiling bays.
Read More →
ASE Education Foundation Receives $25 Million Federal Grant to Put a New Generation of Service Technicians to Work
The U.S. Department of Labor awarded a $25-million grant to the ASE Education Foundation to fund a four-year program to help employers hire and retain new auto, collision, and truck technicians.
Read More →
Mack Trucks Adds Lock & Leave OTA Software Updates
Mack Trucks’ new Over-the-Air (OTA) enhancement lets remote software updates complete unattended; simply start the update, lock the truck, and walk away. That means a driver or technician does not have to wait with the truck while the updates take place.
Read More →
Isuzu Launches Veterans Apprenticeship Program to Strengthen Technician Workforce
Isuzu Commercial Truck of America has launched the Isuzu Veterans Apprenticeship Program to offer a pathway for military veterans to become trained as technicians for Isuzu dealerships.
Read More →
