American Honda Posts All-Time Record Sales in August
American Honda Motor Co. Inc., set a new all-time record for sales in any month, delivering 147,253 cars and light trucks in the month of August, besting the previous record of 137,273 set in August of last year by nearly 10,000 vehicles. American Honda year-to-date sales rose 12.4 percent to 944,719 through August on the strength of Honda passenger vehicles and growing light truck sales. “What’s most important is that we’ve broken our sales records with practically no incentive spending,” said Dick Colliver, executive vice president of American Honda Motor Co., Inc. “This clearly demonstrates that our focus on the brand, the products and the customer – not the deal – is resonating with consumers.” Honda Division Record Honda Division sales of 131,049 were driven by best-ever light truck sales of 46,659, up 31.6 percent for the month, along with record sales of Accord, up 5.5 percent to 49,098; and Odyssey, rising 12 percent to 15,998 for the month. In addition, the all-new Honda Element continued to build momentum with sales of 6,835 units, the second best month since its December 2002 launch. Honda Division sales for the year through August are up 14.8 percent to 831,365. Honda also continued its leadership in sales of hybrid vehicles in August. The Civic Hybrid had its second best month ever with sales of 2,296 units with year-to-date sales of 15,316 units, making Civic Hybrid the industry-wide hybrid sales leader for 2003. Sales of Honda’s hybrid vehicles, the Civic Hybrid and Insight, totaled 16,297 year-to-date. Acura Division Led by the MDX luxury SUV and newly introduced TSX sports coupe, Acura sold 16,204 units in August, an increase of 2.9 percent from last year. The Acura MDX posted sales of 4,964 this past month, surpassing last August’s record by 11 percent. Acura Division year-to-date sales total 113,354 vehicles through the end of August.
More Small Fleet

Developing Budget-Friendly Driver Safety Programs
From driver training and safety meetings to one-on-one coaching and incentive programs, several small fleets share how they have developed a safety culture with their drivers using low- to no-cost resources.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →

