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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Ford Bronco Sport
News•by Lauren Fletcher•February 14, 2025

Who Makes the Most Dependable Vehicles in 2025?

Ford Bronco Sport and Toyota Tacoma stand out in J.D. Power’s 2024 study, with Ford rising 10 spots in dependability rankings and Toyota earning top model honors.

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SNL Actors in the Volkswagen ID. Buzz
News•by Lauren Fletcher•February 13, 2025

What's the Buzz? Volkswagen ID. Buzz Hits SNL and Bobit's Road Test Fleet

Volkswagen's ID. Buzz stars on SNL and joins Bobit's fleet as a mobile studio, hitting the road for events and customer visits.

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Articles•by Lauren Fletcher•February 13, 2025

How Technology, Transparency, and Trust Are Reshaping Commercial Trucking

How are tech, transparency & trust reshaping truck protection? National Truck Protection’s new President, Kevin Hull shares insights on dealer-first solutions & industry evolution

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Articles•by Lauren Fletcher•February 11, 2025

Medium-Duty Truck Essentials: Trends, Tips, and Innovations

Stay ahead in medium-duty trucking with key trends, maintenance tips, and innovations to keep your fleet efficient, secure, and future-ready.

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Celebrating black history in fleet, making history today with Work Truck and Black Fleet Network
Videos•by Lauren Fletcher•February 10, 2025

Black History Month & Fleet: Making History Today

Black history isn’t just about the past, it’s being written every day. This Black History Month, we’re continuing our conversation by highlighting the Black professionals shaping the future of fleet, trucking, and transportation. Don’t miss Part 2 of our series.

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Weekly Cheat Sheet from Truck Chat
Videos•by Lauren Fletcher•February 9, 2025

The Work Truck Fleet Manager’s Weekly Cheat Sheet [Feb. 9, 2025]

This week’s Cheat Sheet breaks down the 2025 upfit finalists, key CAFM certification tips, how new tariffs could impact fleet costs, major industry acquisitions, and smart resale strategies to boost ROI.

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Faces of Fleet Master Fleet with a Chess Player's Mindset Thumbnail on blue background
Videos•by Lauren Fletcher•February 7, 2025

Mastering Fleet with a Chess Player’s Mindset | Faces of Fleet

Fleet manager Jason Rascoe shares how his background as a competitive chess player shapes his strategic approach to fleet management and decision-making.

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News•by Lauren Fletcher•February 4, 2025

Vincentric Names Ford Best Value Truck Brand for 2025

Ford’s Maverick Hybrid, F-250, and F-350 earn top spots in Vincentric’s Best Value in America Awards, proving their long-term savings for fleets.

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Work Truck's Weekly Cheat Sheet
Videos•by Lauren Fletcher•February 3, 2025

The Work Truck Fleet Manager’s Weekly Cheat Sheet [Feb. 3, 2025]

This week’s #FleetCheatSheet: Fuel cards unlock savings, top 2025 trucks revealed, upfit finalists announced, EVs hit 10M miles, and resale strategies evolve!

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Celebrating black history in fleet, progress in action with Work Truck and Black Fleet Network
Videos•by Lauren Fletcher•February 2, 2025

Black History Month & Fleet: Progress in Action

History is more than the past, it’s unfolding right now. This Black History Month, we’re shining a spotlight on the Black professionals who are making history in fleet, trucking, and transportation today. Check out Part 1 of our conversation.

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