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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Navigating Work Truck Challenges
Articlesby Lauren FletcherSeptember 5, 2024

Navigating Federal Mandates and Safety Challenges: Insights for Small Fleets

Federal mandates like ELDs have heightened safety challenges for small fleets. Explore expert insights on balancing compliance, driver safety, and profitability in the evolving trucking industry.

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2025 Nissan Frontier Orange front 3/4 view
Newsby Lauren FletcherSeptember 4, 2024

Nissan Unveils & Prices the 2025 Frontier with Peace of Mind Standard

The 2025 Nissan Frontier gives commercial and work truck fleets a powerful and reliable partner for any job or journey. Pricing is now available!

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Young black professionals in a work environment
Newsby Lauren FletcherSeptember 3, 2024

Looking for Top Talent? Become a BFN Internship Partner Today!

Don't miss out on this opportunity to mentor and shape the future of fleet. As a BFN Internship Partner, you will play a crucial role in shaping the future of the fleet industry.

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Preventing Cargo Theft in a rusted font. How to Stay Proactive
Articlesby Lauren FletcherSeptember 3, 2024

Enhancing Risk Assessments and Staying Proactive in the Face of Rising Cargo Theft

Discover how fleet managers combat rising cargo theft with rigorous audits, proactive strategies, and advanced technology to protect assets and stay ahead of threats.

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Videosby Lauren FletcherSeptember 1, 2024

The Fleet Manager's Weekly Cheat Sheet [Sept. 1, 2024]

In this week's cheat sheet, we check out which pickup trucks are built to last over 250,000 miles, get a behind-the-scenes look at how the Monterra is transformed, and more!

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Videosby Lauren FletcherAugust 30, 2024

Ranger Design Upfits BrightDrop Zevo 600

Shelving, flooring, and organizational accessories are core upfit components for any cargo van, but unlike ICE vehicles, EVs pose unique design challenges. See how Ranger Design solves the challenges!

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Articlesby Lauren FletcherAugust 28, 2024

Facing Rising Cargo Theft, Fleets Turn to Technology for Solutions

Discover how fleet managers leverage advanced technology like real-time tracking, AI, and telematics to combat rising cargo theft and enhance security across their operations.

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Good Driver vs Bad driver with silhouttes on comic background
Chatty Chassisby Lauren FletcherAugust 26, 2024

The Good Driver vs. The Safe Driver: What’s the Difference?

Is a "good" driver always a safe driver? Discover why the distinction matters in fleet management and how to balance skill with safety for better outcomes.

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Videosby Lauren FletcherAugust 24, 2024

The Fleet Manager’s Weekly Cheat Sheet [August 24, 2024]

Need to catch up on what’s new without wading through pages of content? We’ve distilled the August essentials into a quick cheat sheet just for you.

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Fleet FAQs from Truck Chat, How Fleet Managers Can Master Mentorship
Videosby Lauren FletcherAugust 22, 2024

How Fleet Managers Can Master Mentorship | Fleet FAQs [Watch]

Mentorship has always been a key to success in fleet management, but finding the right mentor today is more challenging than ever. Do you know how to succeed?

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