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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherFebruary 1, 2016

Ensuring Proper Trailer and Tanker Tire Pressure

With fuel costs and tire expenses the top two operating costs for fleet managers, a few simple tips and reminders can save money, improve vehicle handling, and reduce driver fatigue.

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ArticlesCover Storyby Lauren FletcherJanuary 5, 2016

2016 Isuzu NPR Diesel Steps it Up a Class

The new low-cab forward diesel truck was built specifically for fleets looking for a Class 3 truck with Class 4 capabilities.

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Articlesby Lauren FletcherDecember 18, 2015

2015 Fleet Car of the Year: Ford Fusion

The Ford Fusion was once again named the Fleet Car of the Year by fleet managers in an online ballot. Ford has continued to update the Fusion with more standard and available features desired in a mid-size sedan.

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Articlesby Lauren FletcherDecember 4, 2015

UPS Goes Green with Workhorse

The all-new hybrid-electric delivery vehicle will deliver 400 percent of the fuel economy of a comparable gasoline-powered vehicle, and features the truckmaker’s E-GEN technology.

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ArticlesCover Storyby Lauren FletcherNovember 2, 2015

Hino Brings Class 4 Cabover to Fleets

Introduced earlier in 2015, the 155 model Class 4 truck is a perfect fit for light delivery, as well as such vocational segments as landscaping fleets.

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Newsby Lauren FletcherSeptember 28, 2015

Pacific Northwest NAFA Holds Meeting at World of Speed

The Pacific Northwest Chapter of The NAFA Fleet Management Association (NAFA) held its chapter meeting September 10 at the World of Speed Museum in Wilsonville, Ore.

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Chatty Chassisby Lauren FletcherApril 8, 2015

Driven to Continuous Improvement

Today’s fleet managers are pressured to keep doing more with less, while saving their companies money year-over-year, and, at the same time, ensuring that drivers are safe and accomplishing their jobs. It’s a tough job, and countless individuals couldn’t imagine doing anything else.

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ArticlesCover Storyby Lauren FletcherJanuary 9, 2015

Reinventing the F-150 Truck with Aluminum

The decision to lightweight the Ford F-150 with an aluminum body was not reached lightly, and numerous challenges faced the automaker in making this risky change to its best-selling pickup truck.

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Articlesby Lauren FletcherDecember 2, 2014

2014 Fleet Truck of the Year: Ford F-150

The iconic pickup truck was named by fleet managers from across all industries and fleet sizes as this year's top truck.

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Articlesby Lauren FletcherOctober 31, 2014

Innovation Spotlight: Reversing the Food Truck Concept

One business took innovation to a new level with a fresh take on an old favorite. Utilizing a 1983 Chevrolet Step Van had its challenges, but the end result was worth the effort.

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