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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Newsby Lauren FletcherMarch 5, 2019

Ford Adds F-600 to Super Duty Chassis Cab Lineup

Ford's new F-600 Super Duty chassis cab fills the slot between the F-550 and F-650 work trucks.

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ArticlesCover Storyby Lauren FletcherMarch 4, 2019

Remarketing in 2018: Minimal Depreciation & Stable Prices

A steady supply, thriving shipping market, and increased demand helped stabilize wholesale values going into 2019.

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Articlesby Lauren FletcherFebruary 27, 2019

Women in Fleet: Pulse's Lori Olson

With an aim to help keep drivers safer on the road, Olson’s drive for success and jump-right-in attitude is making her a name to know in fleet.

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Articlesby Lauren FletcherFebruary 13, 2019

Benefits of OEM Parts & Service Programs

Utilizing an OEM parts & service program can help keep work trucks on the road with parts meant to work for the tough jobs todays fleets accomplish.

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Articlesby Lauren FletcherFebruary 11, 2019

Fleetio's Shop Integration Saves Fleets

For larger fleets who currently use fleet management companies or small business fleets who suffer through hours of manual service record-keeping, things are about to change.

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Newsby Lauren FletcherJanuary 18, 2019

Ford Talks Electric F-Series

In a press conference in Detroit, Jim Farley, group vice president for marketing and sales at Ford, made a big announcement, stating that the automaker would be electrifying the F-Series.

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Chatty Chassisby Lauren FletcherJanuary 15, 2019

4 Myths About Renewable Diesel

At its most basic definition, renewable diesel fuel is a direct substitute for diesel fuel that is refined from lower carbon and renewable source materials. But, with any newer fuel source comes a few myths and misconceptions.

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Photo Galleriesby Lauren FletcherJanuary 11, 2019

Work Truck Show 2019: Products to Look For

Not sure what to check out at the annual Work Truck Show? Check out these new products.

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Articlesby Lauren FletcherJanuary 11, 2019

Work Truck Show 2019 Product Preview

More than 500,000 square feet of exhibit space can be daunting to even the seasoned Work Truck Show attendee. Here are a few items you won’t want to miss when you check out the show March 5-8 in Indianapolis.

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Articlesby Lauren FletcherJanuary 11, 2019

Tips to Reduce & Prevent Truck Crash Incidents

To achieve the ultimate goal of zero preventable incidents, fleet managers must take a proactive approach to reducing them in the first place.

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