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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Faces of Fleet with Laure Fletcher and Shaun Skinner, From Pyrotechnics to executive leadership
Videos•by Lauren Fletcher•August 5, 2021

Life Lessons From Fireworks + Fleet Leadership from Shaun Skinner

This episode of Faces of Fleet features Shaun Skinner, CEO of Isuzu Commercial Truck of America to discuss his history in the work truck industry, as well as a fascinating previous life as a pyro technician. This episode will blow you away!

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News•by Lauren Fletcher•July 29, 2021

Commercial Strong Focus at Ford Fleet Preview

Ford's 2021 Fleet Preview focused on commercial offerings and the advancement of vehicle electrification initiatives.

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News•by Lauren Fletcher•July 29, 2021

Everything You Need to Know About Telematics

Telematics is a system that helps businesses monitor their mobile workforce of vehicles and assets to ensure full productivity, efficiency, and safety. Take a deep dive into these resources to better understand how it can help your business. 

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News•by Lauren Fletcher•July 26, 2021

Fleet 101 Helps Educate New & Veteran Fleet Managers

Fleet is a complex industry with constant change and advancement. From new fleet managers to seasoned veterans, there is always more to learn. Let Work Truck help.

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Fleet FAQs from Truck Chat - Top 9 Mistakes Spec'ing Liftgates
Videos•by Lauren Fletcher•July 19, 2021

Fleet FAQs: Top Mistakes Spec’ing Liftgates

Learn about the nine common mistakes made when spec'ing liftgates, why they're made, and how to avoid them in this Fleet FAQ episode of Truck Chat.

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Photo Galleries•by Lauren Fletcher•July 15, 2021

Building the Keith Walking Floor System [Photos]

Walking Floor systems unload nearly any bulk material, including waste, agricultural commodities, mulch, gravel, etc.

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Articles•by Lauren Fletcher•July 13, 2021

Building the Keith Walking Floor System

Watch the unloading system go from raw materials to a final innovative product

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Articles•by Lauren Fletcher•July 8, 2021

6 Least Used Benefits of Telematics

Even though telematics offers more than just a “dot on the map tracking solution,” there are still several forgotten benefits that could help save your fleet money and become far more efficient.

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Faces of Fleet with Lauren Fletcher and Kirk Marsh on When Circus Arts Meet Truck Driving
Videos•by Lauren Fletcher•July 1, 2021

When Circus Arts Meet Truck Driving | Faces of Fleet

What happens when circus and trucking connect? Kirk Marsh, clown and truck driver, chats about his background in the circus, how learning to drive a big rig helped him survive the pandemic, and how both careers connect.

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Articles•Cover Story•by Lauren Fletcher•July 1, 2021

Upfit Tips: From Spec'ing to Resale

Vocational truck fleets depend on a variety of upfit applications to be able to perform their jobs. Spec’ing, buying, maintaining, and selling these specialized pieces of equipment can be complicated

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