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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

ArticlesCover Storyby Lauren FletcherJune 16, 2021

The Importance of Proper Truck Diagnostics

Broken down trucks aren’t making the fleet money. Using truck diagnostics is a sure way to help avoid downtime due to breakdowns.

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Truck Chat Fleet FAQs, What Fleet Data is Truly Essential from Work Truck
Videosby Lauren FletcherJune 15, 2021

Are You Looking at the Right Data? | Fleet FAQs [Watch]

What are you doing to dig out of the mountain of data and focus on what’s important? Need some tips? Watch now!

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Articlesby Lauren FletcherJune 9, 2021

Top 14 Benefits of Telematics Beyond Tracking

Telematics are more than dots on a map. Additional benefits include monitoring vehicle health, maximizing uptime, reducing theft, and improving overall driver experiences.

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Newsby Lauren FletcherJune 8, 2021

Ford Maverick Modifies for Vocational Fleet Needs

Ford is on an electric roll, launching the all-new compact pickup, the Ford Maverick. Starting with an MSRP of $19,995, it’s smaller than the Ranger and focused on those who may not have realized they needed a truck.

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Articlesby Lauren FletcherJune 2, 2021

Trucking Goes to the Circus

When one envisions the circus, clowns and acrobatics come to mind. But many may not realize that trucks are an essential component of this creative industry.

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Chatty Chassisby Lauren FletcherMay 31, 2021

Good Data is Essential

Data is important. But how do you determine what data is essential for your fleet and how do you ensure it’s accurate so it can become actionable?

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Faces of fleet with Lauren Fletcher and Jamie Trent talk about Fleet Sales by Day, Charting Musician by night
Videosby Lauren FletcherMay 28, 2021

Fleet Sales Leader by Day, Charting Musician by Night

Hear from Fleet Sales Manager and musician, Jamie Trent, about his journey at Knapheide and as a musician, his inspiration for songwriting, as well as his work with the non-profit, Songwriting for Soldiers.

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Newsby Lauren FletcherMay 28, 2021

Transflo SaaS Simplifies Document Management

Transflo updates its multi-channel document capture and workflow suite, helping fleets with predictable monthly pricing and an improved driver experience.

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Newsby Lauren FletcherMay 25, 2021

Diesel Prices On The Rise Since Late 2020

National average diesel fuel prices were $3.02 per gallon as of May 24, 2021, down a little less than one cent week-over-week but up $1.06 over the same time last year. 

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Articlesby Lauren FletcherMay 21, 2021

What You Need to Know About Upfitting

From selecting upfits to maintaining them to remarketing these unique pieces of equipment, we gathered up some of the top upfit-focused articles into one place for quick reference.

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