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Has the 2006 Diesel Engine Pre-Buy Materialized?

On January 1, all diesel trucks will turn into pumpkins. Not exactly, but some fleets have about as much information regarding the ramifications of the stringent 2007 emissions regulations covering heavy-duty diesel engines.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
November 1, 2006
Has the 2006 Diesel Engine Pre-Buy Materialized?

The government defines heavy-duty engines as those over 8,500 GVWR. This includes 250/2500 series pickups up to Class 8 big rigs.

Photo: Work Truck 

3 min to read


The government defines heavy-duty engines as those over 8,500 GVWR. This includes 250/2500 series pickups up to Class 8 big rigs.

The good news for our environment comes with a premium. The 2007 emissions-compliant engines will lose 1 mile-per-gallon in fuel efficiency, will require reformulated, more costly motor oil, and maintenance—though infrequent—of the diesel particulate filter. The new engines (those produced after Jan 1, 2007) will suffer a price bump as well.

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Price Increase Speculation

The new technology, along with price increases, had many speculating that a run on 2006 engines was likely to occur, similar to the “2002 Pre-Buy.” 

I surveyed GM, Ford, and Dodge fleet dealers and a few specialty truck dealers to see if the latest regulations were triggering a similar scramble. As of mid-November, the answer is no.

Joe Suchecki, director of affairs for the Engine Manufacturer’s Association, says because of high demand for engines over the past three years, manufacturers were working at capacity to build as many engines as possible. Dealers are prepared as well.

  • Jim Westley of Mark Christopher Chevrolet in Ontario, Calif. doubled his normal diesel order.

  • Bill Bolin of Rancho Motors in Victorville, Calif. has a sizable inventory of 150 new diesel trucks with 2006 engines.

  • Tim Reynolds of Peach State Trucks, a large Ford, Sterling, and Western Star dealer in central and northern Georgia, says, “We’ve got inventory on the ground and coming in that might satisfy us until the middle of next year.”

Why Aren’t Fleets Buying 2006 Inventory?

Why then aren’t fleets grabbing 2006 inventory? While some manufacturers have announced specific price increases, dealers say the information still hasn’t sunk in with the general public. Some say the run will come when buyers get “sticker shocked” once the 2007 engines land on lots.

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Tax Deductions and Factory Availability

Dealers also expect a final run on both gas and diesel models for businesses that need the Section 179 tax deduction. While dealers may have inventory, you can forget about factory ordering a truck with a 2006 diesel engine. The factories are almost all built out, and the 2006s on the assembly line are accounted for.

Limited Availability of Specific Models

Moreover, just because dealers are stocked up doesn’t mean you’ll find your units of choice. “There will be some cookie cutter trucks around for a long time,” says Michael Lynch of Lynch Truck Center in Chicago. “But buyers need to panic if they want anything special, such as air-ride, extended cab, or a specific color.”

  • Westley says while his supply of GM 5500 and 6500 models with 2006 engines is still very good, his supply of 4500s “has just about dried up completely.”

  • Bolin says he won’t get his hands on the ever-popular crew-cab duallies until April 2007.

Upfitting Challenges

For upfits, fleets will be forced to buy out of stock and have the units delivered to the upfitter, versus the more convenient factory order and ship-thru. And don’t think dealers will be able to trade for choice units.

Diesel vs. Gas: What Should Fleets Do?

Fleets need to weigh the ramifications of buying a diesel truck that doesn’t fit exact specs with paying a premium for the 2007 emissions-compliant engine. Or is it time to go with a gas engine? 

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Waiting might be in order, especially for the heavy-duty pickup buyer. Big things are coming in the first quarter of 2007, when Ford releases its new F-Series “Super Duty” line and GM starts selling its 2500HD and 3500HD versions of the new Chevrolet Silverado and GMC Sierra pickup trucks. Those generation-leaping models have benefits that will go a long way to alleviate the pain of the new diesel premium.

(And oh yeah, our environment is better for it.)

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