Work Truck Logo
MenuMENU
SearchSEARCH

8 Fleet Forward Conference Takeaways

Data management and protection, electrification, telematics, video technology, mobile servicing, shared mobility, and advanced safety tech took center stage in San Jose.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
November 26, 2019
8 Fleet Forward Conference Takeaways

 

Photo by Tabrizi Productions.

6 min to read


The 2019 Fleet Forward Conference convened Nov. 9-11 in San Jose, Calif. These are only a few takeaways from the two days of TEK talks and campfire discussions. 

The conference’s mandate is to deliver actionable insights for fleets on the transportation revolution happening now and in the near future. 

Ad Loading...
  • Spec’ing vehicles based on individual vehicle MPG data is so 2018.

Sure, you can pull real-world fuel economy from your fleet vehicles individually, and you can use traditional means of grouping and benchmarking them. But that’s almost like filling out and updating an NCAA tournament bracket by hand — an impossible amount of work. Results of a joint study conducted by Enterprise Fleet Management and Geotab were presented to demonstrate how telematics data can be combined with machine learning and AI to definitively predict future fuel economy of light-duty vehicles. The study collated vehicle specs, driving behaviors, environmental and road data, vocational use, region, utilization, and trip lengths — over 100 factors — into a predictive model. In one use case, the model scored a fleet of 106 vehicles and produced a spec’ing recommendation that would save $11,000 a month in fuel costs.

  • Time savings equals dollar savings — and Fleet Management as a Service is taking off.

Consumer on-demand models driven by Uber, Instacart, and Amazon Prime are permeating business-to-business transactions, including fleet services. Uptime is everything; valeting vehicles one at a time to brick-and-mortar car washes or quick lubes doesn’t cut it anymore. Fleets of all types and geographies are increasingly leveraging tech-enabled mobile services that include fueling, vehicle washing, preventive maintenance, repairs, tire replacement and more. This fits into the larger concept of Fleet Management as a Service, which will grow in importance as we continue down the path of increased asset utilization toward autonomy. 

  • Government fleets are ready to expand shared mobility. 

Ad Loading...

Government fleets have been first adopters when it comes to fleet sharing, as motor pools are notoriously underutilized. While many government fleets are still updating from key box to various forms of tech-enabled sharing, some are ready to take the next step. According to David Mesa from the City of San Jose, the city is working through the logistics of interdepartmental sharing. “In the future, we're definitely going to be sharing resources with other local municipalities. That way we can have utilization rates that are more aligned with our replacement cycles.” Taking the concept one step further, employees of Santa Barbara County are allowed to take home pool vehicles as long as they use them for rideshare with other employees to and from work. They pay for the use of the vehicle, though the cost is split between the driver and passengers, and they get a preferred parking spot at work. The next frontier is fleet sharing to the public. This used to be a third rail because of liability, however technology is able to define who, when, and where. 

  • Commercial fleets are only beginning to embrace new mobility.

Photo by Tabrizi Productions.

Sara Sweeney of Wheels presented some of the findings of its mobility study done in conjunction with Bobit Business Media. The survey queried commercial fleets. Some 28% said they were actively using a variety of mobility solutions already. Of those, about 6% of respondents are using a form of shared mobility; 7% have implemented a mobility budget, and 9% have implemented ride hailing. Of all respondents, 20% were in some phase of development (from early stages to close to execution) on a new initiative. However, close to 40% have not yet started discussions or planning of any new mobility solution. 

  • You can share an excavator (and other heavy equipment). 

What’s super costly and underutilized? Heavy equipment. Take excavators, which can cost close to $200,000 each. San Joaquin County has three of them that aren’t utilized nine months out of the year. Kevin Myose, who manages the county’s fleet, is looking to include them in his shared motor pool. Sure, there are issues above and beyond sharing a passenger car: “Handing over the keys to an excavator is a whole different deal,” said Myose during the government fleet manager’s forum. But with equipment costing $200,000 and severely underutilized, the cost savings in sharing them with other cities and counties can be tremendous. 

Ad Loading...
  • Electric trucks aren’t market ready, but we’re making progress. 

All North American truck manufacturers, the traditional crowd as well as a handful of startups, are working feverishly to electrify their Class 7 and 8 offerings. It will happen, but commercialization is still at least a couple years down the road. Heavy trucks need lots of batteries to cover the distances they need to travel. Until technology can bring the size and weight of the battery packs down to something reasonable, most truck fleets won't tolerate a cut in payload. In the meantime, truck makers are focusing on short-haul tractors and city delivery trucks that require smaller battery loads with less impact on payload.   

  • Range anxiety is no longer the primary barrier to electric vehicle adoption.

On the passenger car side, the term “range anxiety” is almost cliched, with a benchmark range of over 200 miles for new electric models. But we’re playing chicken and egg with charging infrastructure struggling to keep up with the slew of new EV models on the horizon. Uncertainty on battery longevity, lack of auction sales, and uncertain residual values make total cost of ownership a moving target, though this is evolving. As new car prices reach record highs, the gap between internal combustion engine (ICE) vehicles and EVs is shrinking, and operating costs for EVs are 58% of ICE vehicles. Battery longevity is playing out favorably. Assessing an EV’s battery efficacy is a new science, and marketing positive results will increase buyer confidence in the secondary market. OEM battery warranty programs are helping too. 

  • Data collection systems and policies are still forming, leaving data managers exposed.

Ad Loading...

The auto industry hasn’t yet figured out an easy, standardized way to erase data from vehicles. It’s left to the driver, and each vehicle model has a different method. Further, fleet management companies are aware that their clients’ drivers are not always removing telematics devices from de-fleeted vehicles. When telematics providers and FMCs are not made aware of a vehicle changing hands, they end up tracking and collecting data on a vehicle that is outside of their purview. This risk speaks to the need to define opt-out systems and policies, equally as important — or more so — than the original opt-in to allow collection data. 

Photo by Tabrizi Productions.

Here are the best two quotes to sum up the conference:

“Our customers tell us that they have almost no demand for more data, but they have almost unlimited demand for actionable insights from the data that they currently have.”

“I traveled the 60 miles to the conference in an all-electric Hyundai Kona with intelligent lane-keeping, active cruise control, and forward collision avoidance. I actually got work done on the freeway. Maybe this wasn’t advisable — but this is the future and it’s coming fast.”

Originally posted on Automotive Fleet

Subscribe to Our Newsletter

More Technology

View of a GM vehicle dash with a large infotainment screen and purple sky viewed through windshield.
Technologyby News/Media ReleaseApril 29, 2026

GM Brings Google Gemini to Millions of Vehicles

General Motors will roll out Google Gemini to model year 2022 and newer Cadillac, Chevrolet, Buick, and GMC vehicles with Google built in, meaning approximately 4 million vehicles will be eligible for the update.

Read More →
Blurred image of tradeshow with logos for NAFA and Fleetio, plus image of a first place metal and headline People's Choice Award.
Technologyby News/Media ReleaseApril 17, 2026

Fleetio Wins Innovations Showcase People’s Choice Award at NAFA’s 2026 I&E

Fleetio’s AI Service Advisor won the People’s Choice Award in the 2026 Innovations Showcase at the NAFA Fleet Management Association's 2026 Institute & Expo (I&E) this week.

Read More →
Lineup of Mack Trucks parked inside a warehouse.
Technologyby News/Media ReleaseApril 3, 2026

Mack Trucks’ Connected Services Platform Drives Measurable Uptime, Cost & Safety Results

Data from AutoSend Over-The-Air Updates, GuardDog Connect Predictive Uptime, and Tailored Service Contracts demonstrate how software and services are delivering real-world outcomes for Mack Trucks customers.

Read More →
Ad Loading...
SponsoredApril 1, 2026

Future-Proofing Fleet Tech with Modular Mounting

Technology cycles move faster than vehicle rotations. Discover how modular mounting infrastructure protects your investment and reduces fleet-wide downtime.

Read More →
SponsoredMarch 30, 2026

Improving Jobsite Safety and Uptime with Advanced Driver-Assist Technology

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Linxup AI chatbot displayed on smartphone with service van, representing fleet data insights and AI-powered fleet management tool
Technologyby StaffMarch 25, 2026

Linxup Launches AI Chatbot That Turns Fleet Data Into Action Plans

Linxup’s new AI chatbot helps fleet managers skip reports, ask questions in plain language, and turn data into real cost-saving action plans.

Read More →
Ad Loading...
Work Truck graphic reading “Tire Science for Fleets” over a close-up of a spinning car wheel and tire in motion blur on a red vehicle.
TechnologyCover Storyby Lauren FletcherMarch 17, 2026

What Wheels Are Actually Doing at 60 MPH | Fleet Vehicle Science Explained

Tire Science for Fleets: Neil deGrasse Tyson breaks down why the tire contact patch hits 0 mph and what that means for traction and wear.

Read More →
Faint background image of a construction truck and lower left a small black box with a blue light, logos for Work Truck and Truck Chat, and headline Motive Beacon: Helping Fleets Track Assets.
Technologyby Wayne ParhamMarch 12, 2026

Motive Beacon: Helping Fleets Track Assets

By using the Motive Mesh Network, the new Motive Beacon can provide the visibility teams need to maximize asset utilization, locate equipment across vast operations, and prevent equipment from being left behind at jobsites.

Read More →
SponsoredMarch 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
Ad Loading...
Geotab Build logo on blue background with construction equipment, promoting a unified platform for managing on-road fleet vehicles and off-highway construction assets.
Technologyby Lauren FletcherMarch 3, 2026

Geotab Expands Into Construction With Unified Mixed Fleet Platform

Geotab Build brings trucks, heavy equipment, and tools into one view, turning jobsite data into decision-ready insights for construction fleets.

Read More →