In this episode of Faces of Fleet, we sit down with Dan Fierro, vice president of sales and marketing at Flexco Fleet Services, to trace his path from Wilmington, California, to a leadership role that blends resilience, mentorship, and a whole lot of heart.
Fierro’s story isn’t a straight line. Baseball opened doors, a college coach pulled him back into the game (and into school), and a part-time job at Ryder turned into a decades-long career in fleet.
We talk about the power of having someone in your corner, why mentors matter more than titles, and how a health scare prompted Fierro to realign his priorities and show up for his family. He shares why a “temporary” move to the East Coast became a true home, and how connection continues to drive how he leads teams and builds relationships.
Topics covered in this episode:
Growing up in Wilmington and learning the value of having each other’s backs
The coach who changed everything and the decision to stay in school
Shifting from criminal justice studies to a career in fleet with Ryder
Moving from operations to sales and finding flexibility that fit family life
Mentorship moments with leaders who opened doors and believed in potential
Giving back as camp counselors and why early experiences shape lifelines
Taking a cross-country opportunity with Flexco and finding a new home base
Work-life balance, health, and showing up for your kids
Building a strong circle of influence and leading with generosity
What makes fleet special: the wide range of skills from finance to procurement to analytics
Whether you’re new to fleet, exploring the sales side, or looking to lead with purpose, Fierro's story is a reminder that success comes from community, consistency, and choosing to be present for the moments that matter.
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