Enterprise Mobility Rebranding’s Positive Impact on Commercial Fleets

Enterprise Mobility, the global mobility business that includes Enterprise Fleet Management as one of its key business lines, recently rebranded, which has sparked interest among commercial fleet managers. As the largest car rental provider in the world, Enterprise Mobility's services have evolved to cover a diverse range of mobility solutions, including carsharing, vanpooling, truck rental, luxury rentals, vehicle subscriptions, and technology solutions.

We spoke to Brice Adamson, president of Enterprise Fleet Management, to better understand the this announcement and how it affects commercial fleet managers.

Impact on Fleets

First, the top question on the minds of commercial fleet managers: Will the rebrand impact me and how?

According to Adamson, the rebranding has no impact on the Enterprise Fleet Management brand or the services it offers. However, the corporate brand change signifies a significant shift in the business, which offers a complete portfolio of offerings under one corporate brand: Enterprise Mobility.

“While the corporate brand has changed, who we are has not. We will continue to innovate to deliver outstanding mobility experiences,” Adamson said.

Evolving Services

Enterprise Mobility's services have expanded to meet the needs of commercial fleet customers, including fleet management, flexible leasing, and more.

“We were founded as a car leasing business and are best known today as the world’s largest car rental provider. Yet, the business has evolved immensely regarding geography, offerings, and customer segments we serve,” Adamson said.

Today, Enterprise Mobility is a global business with a complete portfolio of offerings, including car rental, fleet management, flexible leasing, carsharing, vanpooling, car sales, truck rental, vehicle subscriptions, luxury rentals, technology solutions, and more. These are all under one corporate brand: Enterprise Mobility.

“Many of our commercial fleet clients take advantage of this integrated global network and diverse mobility portfolio by working with more than one of our mobility lines,” Adamson noted.

Integrating Technology

Enterprise Mobility is committed to delivering the best experiences in the fleet space, and technology is a crucial part of that equation.

“We know today’s customers and fleet clients want experiences that are personalized, digital, connected, and on-demand, and we’re committed to using the latest tools and capabilities to deliver on that need,” Adamson said.

The company offers web-based fleet technology that makes vehicle acquisition decisions and fleet reporting simpler and clearer, enabling its client strategy managers to use accurate, real-time data to pinpoint the best opportunities to optimize fleets.

“The average fleet manager is juggling a lot of moving parts. They’re deciding to acquire or dispose of vehicles, ensuring compliance, and speaking with drivers daily. Tools like Enterprise Fleet Management’s web-based, state-of-the-art fleet technology make vehicle acquisition decisions and fleet reporting simpler and clearer, enabling our Client Strategy Managers to use accurate, real-time data to pinpoint the best opportunities to optimize fleets,” Adamson noted.

Enterprise Mobility also uses telematics to measure performance, safety, productivity, and compliance.

“By tracking and ensuring the fleet is running efficiently and safely with drivers, telematics can improve a company’s bottom line and protect its reputation,” he added.

Maintaining a Customer-Centric Approach

Enterprise Mobility's culture is built on a founding philosophy of “put customers and employees first, and everything else will follow,” according to Adamson, who added, “This enduring set of values guides every interaction, whether with customers, partners, communities, or each other.”

The company offers local hands-on account managers who know their business and the industry inside and out. Its client strategy managers help make the right, tailored decisions for each client to enhance their efficiency and the bottom line.

“We are strong believers that no ‘one-size-fits-all solution’ or silver bullet will address every fleet’s challenges. Our Client Strategy Managers can help make the right, tailored decisions for each client to ultimately enhance their efficiency and the bottom line,” he added.

Investing for the Future

Enterprise Mobility is investing significantly in the business to ensure it exceeds client and employee expectations and shapes the business for the future as it continues to evolve.

“In fiscal year 2023, we invested heavily in growing our international footprint and diversifying offerings with a robust roster of mobility lines,” Adamson said.

And the proof is in the numbers. Globally, the combined fleet size of Enterprise Mobility and Enterprise Fleet Management increased to more than 2.3 million vehicles.

“Our continued financial stability and diverse fleet allow us to exceed our customer’s expectations and deliver an unmatched experience across our industry. We benefit from private ownership, who continuously invest in our business and position us well to think strategically for the long term,” Adamson said.

Driving Thoughts

Enterprise Mobility's recent rebranding signifies a significant shift in the business. It presents a unique opportunity for commercial fleet managers to utilize its integrated global network and diverse mobility portfolio.

“Our culture was built on a founding philosophy and an enduring set of values that guides every interaction, whether we’re engaging with customers, partners, communities, or each other,” Adamson said.

Enterprise Mobility will continue to expand in markets across North America with local, hands-on account management. Its newest locations include Columbus, Ohio; Boise, Idaho; and Ottawa, Ontario, Canada.

“And with this growth, we will continue to recommend additional or alternative transportation solutions that best meet client's needs, regardless of mobility line,” Adamson concluded.