In Southern Recipe’s Annual Truck Driver Appreciation Week campaign, the brand announced it will donate $7,500 to support St. Christopher Truckers Relief Fund (SCF), according to the company's news release.
Souther Recipe said, from Aug. 1 through Sept. 18, consumers are invited to enter to win weekly prize packs across social media and on its official website.
Through this year’s cause campaign, Southern Recipe said it will honor the more than 3.5 million truck drivers in the U.S.
“There’s not a day that goes by that we take our truck drivers for granted. In the midst of a challenging time for many industries, they’re still moving forward and keeping our grocery stores stocked,” said Mark Singleton, VP of sales and marketing at Southern Recipe and Rudolph Foods. “We’ve been celebrating these important road heroes for more than a decade now, with the help of our incredible charity partner: St. Christopher Truckers Relief Fund. These men and women literally help fuel our families with food and comfort.”
Southern Recipe’s Truck Driver Appreciation Week celebration invites fans to enter to win weekly prize packages, all featuring food and non-food items that could be found in the cab of a truck, according to the company.
“It’s important to us to support our road warriors and let them know that they’re not alone when they’re out on the road,” said Shannon Currier, director of philanthropy at St. Christopher Truckers Relief Fund. “We love partnering with brands like Southern Recipe who help us educate consumers about this important segment of the workforce. This year’s cause campaign is a great way to help everyone know just a little more about truckers’ daily struggles and passion for the profession, too.”