Launched in March of 2007, Work Truck has been educating vocational truck, van, and SUV fleet managers for the past 15 years. And on this anniversary of the magazine and brand, I thought it would be apt to take a quick look back at the past 15 years plus take a short gander into the future.
The traditional gift for a 15th anniversary is crystal, noted for its ability to endure as well as having clarity, light, and durability. Work Truck has worked hard over a decade and a half to bring clarity to major issues, light the way to help you make tough decisions, and has lasted and will continue to last and be your dependable resource far into the future.
Looking Back
The first issue of Work Truck debuted in March of 2007 and started 15 years of educating and informing vocational work truck fleet readers.
Image: Work Truck
Since Volume 1, Issue 1, Work Truck’s goals have always been to be the No. 1 resource to educate and inform vocational fleet managers. It has been an honor and a joy to be a part of this publication since the very first issue.
Work Truck prides itself on staying on top of the news, trends, and major events that matter most to truck fleet managers and drivers.
We have witnessed a shift in generations of drivers and managers and saw a growth in hiring and retention.
There has been growth in technology as a major component of efficient fleet management. From the basic reporting and tracking of yesterday, today’s vehicles are mobile computers and data centers.
Checking in Today
We couldn’t look back at the past 15 years without a quick stop where we are today. As I’m writing this, the COVID-19 pandemic has officially passed its one-year anniversary and has been a major disrupter in just about everyone’s day-to-day lives.
Truck drivers are needed and depended on more than ever and have been truly essential in keeping our world moving during these incredibly difficult times. And trucks that can handle larger loads in more urban environments are needed more than ever.
And hiring and driver retention concerns are still stronger than ever.
But, we are also seeing a growth in alternative-fuel options and capabilities that are finally making their way into the work truck world. While still in early stages, more and more fleets are working toward zero-emission goals.
Looking Ahead
Looking back I don’t think anyone could have anticipated that we would be where we are today, which makes it all the more difficult to look ahead.
The future seems filled with possibilities, from growth of alternative-fuel sources, the possibility of autonomous driving, and the need to inspire and educate a new generation of fleet managers and drivers to continue shepparding this incredible industry and profession well into the future.
It’s going to take the continued innovation and resilience that trucks and truck fleet managers are known to embody.
What do you see as some of the major changes, accomplishments, and defining moments of the past 15 years? E-mail me, let’s chat!
Lauren Fletcher is Executive Editor for the Fleet, Trucking & Transportation Group. She has covered the truck fleet industry since 2006. Her bright personality helps lead the team's content strategy and focuses on growth, education, and motivation.
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