Rush Enterprises, Inc., which operates a network of commercial vehicle dealerships in North America, is offering limited-edition pink mudflaps to raise awareness for Breast Cancer Awareness Month. The pink mudflaps, which feature the Rush Truck Centers logo and iconic ribbon are available at all Rush Truck Centers locations throughout October.

For every mudflap sold, Rush Truck Centers and mudflap manufacturer Roechling Industrial Gastonia will donate $4 to the Breast Cancer Research Foundation.

“We are honored to help raise awareness for breast cancer by offering this mudflap to our customers, and by displaying it on our own company vehicles,” said W.M. “Rusty” Rush, Chairman, Chief Executive Officer and President, Rush Enterprises, Inc. “Breast cancer has impacted the lives of many of our customers and employees, and we are proud to support an organization doing important work to save lives and improve outcomes,” he added.

The Breast Cancer Research Foundation aims to prevent and cure breast cancer by advancing the world’s most promising research. Since 1993, BCRF-supported investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, metastasis and survivorship. There are more than 3.8 million breast cancer survivors in the U.S., and deaths from breast cancer have declined 40% since 1989. 

More than 44,000 lives are lost to the disease each year. The pink mudflaps come in three sizes, designed to fit all makes and models of commercial vehicles.

They are 0.16” thick virgin UV-stabilized polyethylene resin with a smooth finish, curl-resistant and durable yet flexible and manufactured with pre-drilled holes for easy installation, according to the company.

Rush Truck Centers has already raised more than $9,000 dollars for the Breast Cancer Research Foundation by selling limited-edition graphic tees to its employees and customers throughout the United States.About Rush Enterprises, Inc.

And, Rush is not the only company to support breast cancer research. Mack Trucks donated $10,000 in 2020 with an aim to contribute up to $25,000 more through 2022 with the sale of its pink diecast truck models. Diesel Laptops has donated to breast cancer research, donating a percentage of each pink laptop sold to the Breast Cancer Research Foundation. Also in 2019, Hot Shot's Secret raised $5,950 for breast cancer research.