Michelin announced that it is offering the new MICHELIN Easy Gripcomposite snow chains in North America. As a result of extensive research and development efforts, Michelin launches Easy Grip, a new generation of composite snow chain, which provides the ultimate performance on snow covered roads and is very easy to use. This innovative product has already enjoyed great success in Europe where it has received several consumer awards; including a "Product of the Year" designation.

The success of Easy Grip is largely due to the unique construction of composite materials that deliver outstanding performance, in a user-friendly format. The patented snow chains provide superb traction and lateral control on snow-covered roads at up to 25 mph with the additional benefit of being very easy to use. MICHELIN Easy Grip snow chains take only minutes to install and seconds to remove, making them an ideal temporary traction device. A simple and convenient alternative to traditional metal chains, Easy Grip composite snow chains also provide a smoother, quieter ride and will not damage road surfaces.

"The MICHELIN Easy Grip snow chains are a must-have safety product for drivers that face severe winter driving conditions," said Jennifer Moore, Product Manager, Cequent Consumer Products. "So easy to put on and take off, these should be in the trunk of any car heading to the slopes this winter." Cequent Consumer Products is the distributor of the Easy Grip.  

The Easy Grip snow chains also feature a reflective Night Vision Security System which improves the visibility of the vehicle in dark and snowy conditions. Each pair of MICHELIN Easy Grip snow chains comes packaged in a handy, reusable storage case that easily stores in the vehicle's trunk. The snow chains come in various sizes to accommodate the majority of passenger vehicles. To determine the correct size check the sidewall of the tire and the Easy Grip Application chart. This product is not for use on campers, utility vehicles, trucks, or modified vehicles. MICHELIN Easy Grip composite snow chains will last multiple seasons when driven correctly on snow covered surfaces.