Doleco USA, a fast-growing manufacturer of lifting sling and load-securing technologies, has launched its full-color digital printing technology for cargo securement straps. The state-of-the-art digital printer, installed at Doleco’s Charlotte, North Carolina, manufacturing facility, transforms traditional cargo straps from basic yellow webbing with black stenciling into vibrant marketing tools capable of displaying photographs, multicolor logos, and complex graphics.
“Customers and distributors have basically lived with the same yellow webbing for decades, with only the name of the webbing manufacturer stenciled on them,” said Ralph Abato, president and managing director of Doleco USA. “Now we have the ability to print virtually anything on these ubiquitous cargo straps, putting brand messaging in front of millions on our nation’s roads and highways.”
Full-Color Images & Graphics
Unlike traditional stenciling methods that require physical rubber stencils, wheels, and ink pads, Doleco’s equipment operates like an advanced digital printing press.
This eliminates the need for costly stencil creation and enables same-day sample production. The pioneering printing method ensures immediate ink setting, preventing smudging and enabling faster production than conventional drying methods.
The system prints full-color images and graphics on 1-, 2-, 3-, and 4-inch webbing. All designs are stored digitally for seamless reorders and easy modifications. With a minimum order of just 50 straps and free one-piece samples, the technology makes custom branding accessible to “This capability opens exciting new possibilities for our dealers to market our brand and their dealerships to other trailer operators on the road,” said Tim Ewing, director of platform products for MAC Trailer, which plans to show samples of the new technology at its upcoming dealer meeting.
Competitive Pricing and Versatile Applications
For a very modest per-strap set-up fee—approximately half the industry standard—Doleco’s pricing makes professional customization affordable for diverse applications:
Fleet Identification: Full-color company logos and contact information
Theft Protection: Unique designs that make straps instantly identifiable
Cause Marketing: Photographic ribbons and imagery for awareness campaigns
Interactive Marketing: Trivia questions, promotional contests and QR codes
Dealer Customization: Trailer manufacturers offering pre-branded units
The Charlotte facility can produce orders ranging from five to thousands of straps, with custom orders completed within days rather than weeks.
Continuing Cargo Securement Innovation
Doleco’s introduction of full-color printing technology is the latest in a long line of cargo securement innovations, including the DoNova PowerLash Textile Lashing Chain and PowerLift Textile Chain Sling, the patented ProDeck Double-Decking System, DoRa Compact Load Binder, and DoQuick Load Binder. The company’s commitment to advancing cargo securement technology positions it at the forefront of industry transformation.
“It’s like the transition from the first half of The Wizard of Oz to the second half of the movie—going from black and white to full color,” Abato explained. “This opens up a whole new opportunity of messaging, imaging, advertising, and communicating.”
Doleco USA products are available in the U.S., Canada, and Mexico through the company’s Master Distributor network, which includes over 6,000 distribution points.
