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SEARCHFleet graphics turn company assets into valuable branding tools that connect with existing and prospective customers daily. Having some visible identification on your vehicle lends credibility to your business. And, a quality branding campaign can add to your bottom line.
Make sure your graphics are clear, not too busy, and fit within your company's branding efforts.
Some examples from truck fleets are shared, from simple to the more colorful and complex.
3M offers training and certification to installers to ensure the proper handling and techniques are used to install its films.
Photo: 3M
According to a recent Nielsen study, on average, U.S. consumers travel more than 100 miles per week, and 64% of the travelers notice vehicle wraps.
Photo: 3M
Once you install graphics, 3M recommends storing vehicles under cover whenever possible and washing graphics regularly to remove dirt, contaminants, and fuel spills.
Photo: 3M
Vehicle graphics can either help build a differentiated impenetrable brand while the lack of graphics can leave others in doubt about your intentions or legitimacy as a business, according to Riveting Wraps.
Photo: Riveting Wraps
If you want your business trucks to get noticed, you’ve got to be willing to stand out from the crowd.
Photo: Riveting Wraps
If you want to use your truck wrap as advertising for your business, you’ve got to be willing to put your crew in trucks that potential customers notice on the road, according to Riveting Wraps.
Photo: Riveting Wraps
Vehicle graphics communicate professionalism daily and are a high-impact communication of any brand.
Photo: Signature Graphics
Gently cleanse any vinyl material with a PH-neutral cleanser. Avoid aggressive power washing or brushing of applied vinyl. If minimal peeling or lifting is detected, Siganture Graphics recommends addressing issues before the problem worsens.
Photo: Signature Graphics
Communication with the provider is also one key to reducing downtime and unnecessary headaches.
Photo: Signature Graphics
Make sure to avoid items on the vehicle such as door handles and hinges that can break up the design.
Photo: Visual Marking Systems
The biggest mistake a fleet graphics provider or a business with a fleet can make is trying to do too much.
Photo: VSP
Having some visible identification on your vehicle lends credibility to your business.
Photo: Riveting Wraps
Start with your brand and determine what you want to communicate before adapting to your vehicles.
Photo: Signature Graphics
Make sure what you are wrapping can be seen.
Photo: Visual Marking Systems
Tools are created all the time now for a quicker and cleaner install of vinyl graphics. Some examples would be knifeless tape and specialty squeegees.
Photo: Visual Marking Systems
Make sure you consider graphics longevity.
Photo: Visual Marking Systems
When people see a creatively and professionally designed vehicle that is clean and crisp, and they see it often, it reinforces the perception that company is successful, experienced, and puts quality in everything they do.
Photo: VSP
Take the recommendation to not wrap every single piece of trim, channel, or plastic. Chances are, they won’t hold up, and soon the wrapped vehicle is curling and peeling.
Photo: VSP
Fleet graphics and branding are a considerable part of a company’s overall marketing strategy.
Photo: VSP
