WirelessCar, a global business-to-business provider of integrated telematics services to the vehicle industry and commercial fleets, on June 4 announced the establishment of WirelessCar Consulting, a global telematics consulting service. As part of the WirelessCar total offer, WirelessCar Consulting is a new service designed to provide expert knowledge, advice and specialized training in all aspects of telematics to help clients meet their telematics business objectives, according to WirelessCar officials. The vehicle and fleet industry, carriers, telecommunications network providers and vehicle-related service providers are struggling to understand the complex structure of the emerging telematics market. Thus far, no explicit business model, technology or industry structure has emerged to set a standard, according to WirelessCar. WirelessCar Consulting addresses these issues to help companies understand the telematics value chain and how it fits in with their business. In addition to providing its core services based on the company’s Universal Telematics Network, WirelessCar has recognized an additional need related to the telematics market. This service offering includes: · Strategic advice on business models, branding issues, partnering issues and value chain analysis, · Business implementation assistance including establishing relationships with third-party providers, deciding on what services to deliver, entry strategies, pricing and roll-out plans. · Technical implementation assistance ranging from technical advice in wireless communication integration to developing applications and integrating different standard protocols. · Specialized training in all aspects of telematics. “WirelessCar Consulting will complement and support our overall mission to provide a one-supplier interface to our customers in the area of telematics," said Jan Hellåker, president and CEO of WirelessCar. "WirelessCar consultants, with in-depth knowledge of the in-vehicle communication and service sides of the telematics equation, will be valuable assets to any company that intends to deliver telematics services to vehicles.” Sena has managed large, multi-faceted consulting projects since the beginning stages of telematics technology with involvement spanning almost two decades. His experience reaches across all borders from North America to Europe and Asia-Pacific and includes consulting to content and service provider networks, on and off-board systems developers, and many sectors within the automotive industry. He has contributed to the development of location-based standards at national, European and international levels, serving as an expert to the ISO committee on ITS applications of digital map data, and as a chair of the European committee for digital mapping and ITS applications. His most recent assignment was lead project manager for Volvo Cars’ implementation of their European service infrastructure for the Volvo On Call telematics system. Sena also played a key role in the preparation of the strategy and specifications for the service infrastructure of that system. About WirelessCar WirelessCar is a global integrated telematics services company providing vehicle manufacturers, the commercial fleet industry, and aftermarket system suppliers with a complete array of customizable telematics solutions. The company’s telematics platform supports a wide range of programs and services including emergency and roadside assistance, navigation guidance, remote vehicle diagnostics and fleet tracking management. The WirelessCar Universal Telematics Network (UTN) is designed to eliminate the complexity of communicating between diverse technologies by automatically integrating and standardizing information from different worldwide telematics equipment, network carriers and content/service providers. WirelessCar was founded by three European companies: Ericsson, a provider of telecom and data solutions; the Volvo Group, a vehicle manufacturer; and Telia, an operator of fixed and wireless networks. WirelessCar is headquartered in Gothenburg, Sweden. The company’s North America headquarters is located in Irvine, Calif. Additional information is available at www.wirelesscar.com.