Toyota might have beaten the Chrysler group in monthly U.S. sales for the first time in August, but it needs more North American factories and dealers to surpass Chrysler on a permanent basis, the Detroit News reported. According to the paper, Toyota chairman Hiroshi Okuda told the U.S. Chamber of Commerce in Washington on Sept. 10: "The fact that we were number three in August for one month does not mean we can rest easy. We will try our best to be really number three." According to the Detroit News, Okuda noted that Toyota's total U.S. sales continued to lag behind all of DaimlerChrysler, which includes the Chrysler group and Mercedes-Benz. In remarks after the speech, according to the News, Toyota's senior vice president for North American operations, James Olsen, said the Chrysler group has two and a half times as many U.S. dealers as Toyota, with 1,400 outlets, and Chrysler is still 350,000 sales units ahead of Toyota for the year. To bridge the sales gap, Toyota would require another car assembly plant besides the one under construction in Texas, Olsen reportedly said. "We would have to have two new plants," Olsen said, according to the paper, adding: "We're busy building one right now. We have a lot on our plate, and we'll have to grow a lot to catch up." The News said Okuda used the Washington speech to American business leaders to underscore the growing presence of Toyota in the United States. In the 20 years since Toyota began manufacturing in the United States, in a joint venture with GM in California [New United Motor Manufacturing, or NUMMI, in Fresno], Toyota has expanded output there to include nine cars and trucks, the paper noted. According to the News, Okuda said Toyota's total U.S. investment stands at $14 billion, with the carmaker's U.S. factories now producing 1.2 million cars and trucks, a million engines and 361,000 transmissions.
Toyota Needs More Factories and Dealers to Become Permanent Number Three: Paper
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →Report: How AI Is Reshaping Fleet and Field Service Operations
AI is moving beyond the back office and into the driver’s seat of work truck and field service operations. New research shows fleets are using AI to improve predictive maintenance, optimize dispatch and routing, reduce downtime, and boost technician productivity, while also tackling challenges around workforce adoption and data readiness. Discover the trends, technologies, and real-world use cases shaping the future of connected work truck fleets.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
