Toyota Financial Services Promotes David Pelliccioni to Senior Vice President
Toyota Financial Services (TFS) announces the promotion of David Pelliccioni to Senior Vice President, Sales and Marketing. In this role, Pelliccioni has responsibility for 30 Dealer Sales & Service Offices, three regional offices, Marketing, and National Accounts. He also leads the TFS Product and Remarketing groups. Previously, Pelliccioni was TFS Group Vice President of Sales and Marketing. He will continue to report to President and CEO George Borst. Pelliccioni joined Toyota in 1988 as National Advertising Manager. Since then, he has held a wide range of positions including Corporate Manager - Distribution Operations, Corporate Manager – Dealer and Market Development, Corporate Marketing Manager, and Vice President – Marketing. He joined TFS in April 1999 and has held the positions of Vice President – Field Operations, and Vice President – Marketing. His leadership has been critical to the delivery of strong TFS sales performance and as a result, TFS has experienced tremendous growth in all core product areas during his tenure. Pelliccioni also championed the strategic development of the TFS brand and has strengthened and developed TFS sales and marketing capabilities, including supporting the success of new products, such as the Lexus credit card.
More Small Fleet

Developing Budget-Friendly Driver Safety Programs
From driver training and safety meetings to one-on-one coaching and incentive programs, several small fleets share how they have developed a safety culture with their drivers using low- to no-cost resources.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →

