Work Truck Logo
MenuMENU
SearchSEARCH

Kia Tops J.D. Power's Initial Quality Study

Kia Motors supplanted Porsche at the top of J.D. Power’s 2016 U.S. Initial Quality Study that measures new vehicle owner satisfaction in the first 90 days. It was the first time in 27 years that a non-premium brand led the study.

by Staff
June 22, 2016
Kia Tops J.D. Power's Initial Quality Study

Photo of 2016 Sorento courtesy of Kia.

3 min to read


Photo of 2016 Sorento courtesy of Kia.

Kia Motors supplanted Porsche at the top of J.D. Power’s 2016 U.S. Initial Quality Study that measures new vehicle owner satisfaction in the first 90 days. It was the first time in 27 years that a non-premium brand led the study.

Ad Loading...

Overall vehicle quality showed the largest improvement in seven years, with new-vehicle quality improving 6%. That’s more than double last year’s 3% improvement.

Ad Loading...

Now it in its 30th year, the study examines problems experienced by vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

Quality in this year's study improved across the eight problem categories measured, with 21 of the 33 brands included in the study improving their quality this year and one remaining the same.

“Manufacturers are currently making some of the highest quality products we’ve ever seen,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. “Tracking our data over the past several years, it has become clear that automakers are listening to the customer, identifying pain points and are focused on continuous improvement. Even as they add more content, including advanced technologies that have had a reputation for causing problems, overall quality continues to improve.”

For the second time in the 30-year history of the study, U.S. domestic brands collectively showed lower problem levels than all their import counterparts combined. All three U.S. domestic brands posted year-over-year improvement, with the Detroit Three increasing their combined average by 10% from a year ago to 103 PP100. Chevrolet won the most vehicle categories with wins for the Silverado 1500, Silverado HD, Equinox, Tahoe, and Spark.

Photo of 2016 Chevrolet Silverado courtesy of GM.

And for the first time since 2006, non-premium brands showed fewer problems (104 PP100) than premium brands (108 PP100). Leading the way was Kia with a score of 83 PP100; the first time in 27 years a non-premium brand topped the rankings. It was also the second consecutive year that Kia, which ranked second in 2015, has led non-premium makes in initial quality.

Ad Loading...

Porsche ranked second with 84 PP100, followed by Hyundai with 92 PP100, Toyota with 93 PP100, and BMW with 94 PP100. Showing the most improvement were Chrysler and Jeep, with each reducing the number of problems by 28 PP100 from 2015.

Additionally, General Motors received seven model-level awards, following by Toyota Motor Corp. with six and Hyundai Motor Co. and Volkswagen with four each.

  • General Motors models that ranked highest in their respective segments were the Buick Cascada; Chevrolet Equinox; Chevrolet Silverado HD; Chevrolet Silverado LD; Chevrolet Spark; Chevrolet Tahoe; and GMC Terrain.

  • Toyota Motor Corp. models that ranked highest in their segment were the Lexus CT; Lexus GS; Scion tC; Toyota Camry; Toyota Corolla; and Toyota Highlander.

  • Hyundai Motor Co. models that ranked highest in their segment were the Hyundai Accent; Hyundai Azera; Kia Soul; and Kia Sportage.

  • Volkswagen AG models that ranked highest in their segment were the Audi Q3, Audi TT, Porsche Macan and Porsche 911.

The 2016 U.S. Initial Quality Study is based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days. The study is based on a 233-question battery organized into eight problem categories.

Originally posted on Automotive Fleet

More Operations

Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Truck Chat promotional graphic featuring two hosts and the headline “Operate Fleet at the Speed of Business,” presented by Work Truck.
Operationsby Lauren FletcherSeptember 7, 2026

What Resilient Fleets Do Differently When Conditions Change

Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.

Read More →
View down the 996-foot Soap Box Derby track at Derby Downs in Akron, Ohio, with grandstands, the starting structure, and a colorful Soap Box Derby sign in the foreground.
Operationsby Lauren FletcherSeptember 1, 2026

If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care

The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.

Read More →
Ad Loading...
Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with blue hair and raised hands beside a work truck, with callouts for Ram under $40K, tariffs, and AI maintenance.
Operationsby Lauren FletcherAugust 31, 2026

Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News

A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.

Read More →
Fleet Legends promotional graphic featuring Bob Adamsky in a suit beside bold black, white, and yellow text reading “Legends of Fleet,” with his name and the tagline “Decades of Leadership. Lessons That Last.”
Sponsoredby Lauren FletcherAugust 31, 2026

Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way

After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.

Read More →
Fleet veteran Jeff Hurrell pictured in two career photos beside the words “Fleet Legends: Keep Asking Why.”
Operationsby Lauren FletcherAugust 27, 2026

Why Fleet Leaders Have to Keep Asking Why

What if the biggest fleet improvements start with one simple question? After decades managing budgets, policies, technology, teams, and some of the largest fleet operations in the business, Jeff Hurrell shares why fleet leaders should keep asking “why” before deciding what comes next.

Read More →
Ad Loading...
Truck Chat Monthly thumbnail saying Beyond the Truck with hose Lauren Fletcher from Work Truck
Sponsoredby Lauren FletcherAugust 26, 2026

Drones, EV Reality, Truck Production & Smarter Fleet Operations Lead This Month

August’s biggest work truck stories go beyond the vehicle, from disaster-response drones and EV reality checks to truck production, roadside uptime, and smarter fleet operations.

Read More →
Lauren Fletcher and Kim Davidson pose at Derby Downs with the All-American Soap Box Derby track behind them, alongside Soap Box Derby and Work Truck Truck Chat graphics.
Operationsby Lauren FletcherAugust 25, 2026

Team Fletcher Takes 2nd Overall at the Corporate Soap Box Derby

Team Fletcher came to Akron as a rookie and left with a win over Team Brown, a second-place overall finish, and $22,000 raised for The Hourglass Foundation. See how race day unfolded.

Read More →
Shades of Fleet Hidden Heroes graphic featuring silhouetted dispatchers, coordinators, parts specialists, and support staff working across fleet operations, with a Share Your Story callout.
Operationsby Lauren FletcherAugust 24, 2026

Shades of Fleet Call for Voices: Fleet's Hidden Heroes

Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.

Read More →
Ad Loading...
Work Truck Trucks, Tips & Tours thumbnail featuring a woman at the WEX NAM Summit, with the headline “What Is the WEX NAM Summit?” and tagline “Industry ‘Meeting of the Minds.’”
Operationsby Wayne ParhamAugust 24, 2026

What is the WEX NAM Summit?

What makes the WEX NAM Summit different from other fleet industry events? It's a meeting of the minds that brings fleet and mobility leaders together to discuss emerging trends, AI, new solutions, best practices, and the future of the industry.

Read More →