J.D. Power and Associates Releases 2006 Medium-Duty Truck Customer Satisfaction Study
Peterbilt ranks highest in customer satisfaction among conventional medium-duty trucks; Chevrolet ranks highest in medium-duty truck dealer service.
The J.D. Power and Associates 2006 Medium-Duty Truck Customer Satisfaction Study, now in its fourteenth year, analyzes customer satisfaction across a number of important areas, including vehicle performance, product quality, dealer service, dealer parts and manufacturer image. Within the conventional truck segment, four factors are used to determine overall satisfaction: vehicle performance; quality; cost of ownership; and warranty. Peterbilt ranks highest in the segment, in particular, receiving the highest ratings from customers in vehicle performance and cost of ownership. Kenworth, GMC Truck, Freightliner, Sterling and Chevrolet, respectively, follow Peterbilt in the conventional segment rankings. In the dealer service segment, overall satisfaction is determined by six factors: dealer facility; service quality; service delivery; service initiation; service advisor; and price. Chevrolet ranks highest, performing particularly well in service initiation, service advisor and cost. Chevrolet's counterpart GMC follows in the dealer service rankings, receiving the highest ratings from customers in service delivery and service quality. International and Kenworth, respectively, follow GMC in the dealer service segment rankings. Additionally, in the overall service experience, customers are particularly dissatisfied with the price they pay for service, specifically the cost of labor and cost of parts. Engine problems account for 29 percent of all problems reported in the study, compared to just 21 percent in the 2003 study, which was based on 2001 model-year trucks that were not affected by the new emission standards. Exhaust gas recirculation valves, which are a component of the new technology, are among the top 10 most commonly mentioned engine problems, according to J.D. Power and Associates. The 2006 Medium-Duty Truck Customer Satisfaction Study is based on responses from more than 1,447 primary maintainers of two-year-old medium-duty trucks (Classes 5, 6 and 7). Two ranking charts accompany this release. To view them, visit http://www.jdpower.com/corporate/news/releases/pressrelease.asp?ID=2006252.
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
Hot Weather Driving Tips for Fleet Drivers
As we head into another potentially extreme summer season, the risks for fleet drivers remain high, from engine strain and tire blowouts to unpredictable traffic patterns. An expert shares advice on how fleet drivers can boost their safety during the steamy summer months.
Read More →
