Honda Captures Most APEAL Awards
J.D. Power and Associates awarded Honda models with the most honors in 2007 APEAL Study. Higher vehicle appeal may allow for lower dealer incentives.
Honda recently captured four model segment awards, according to the J.D. Power and Associates 2007 Automotive Performance, Execution and Layout (APEAL) Study(SM) released. The study, now in its 12th year, measures owner delight with the design, content, layout and performance of their new vehicles. APEAL is designed to complement the J.D. Power and Associates Initial Quality Study(SM) (IQS), which focuses on problems experienced by owners during the first 90 days of ownership. APEAL measures how gratifying a new vehicle is to own and drive. Honda's four segment-leading models are the Fit (in a tie), CR-V, Ridgeline and Odyssey. BMW and Mercedes-Benz receive three segment awards, while Ford, Nissan and Volkswagen each garner two awards. BMW models receiving awards include the 3 Series, 6 Series and X5, while Mercedes-Benz earns awards for the E-Class, S-Class and GL-Class. Ford models earning awards are the Mustang and Edge. Volkswagen receives awards for the Jetta and GTI, while Nissan earns awards for the Altima Sedan and Armada.
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