Ford VIRTTEX Driving Simulator to Help Keep Drivers in Control
Ford Motor Company's advanced, moving-base driving simulator is now busily gathering information to help address one of the most talked about issues today -- the use of cell phones and other electronic devices in cars and trucks. The new VIRTTEX simulator -- for VIRtual Test Track Experiment -- is one of the most advanced laboratories of its kind in the world, according to Ford. Using the controlled laboratory setting, Ford Motor Company engineers are studying everyday driving tasks, such as changing the radio or inserting an audio CD, and how they affect driver performance during a variety of simulated driving experiences. Ford says the goal is ensure that all new technologies on Ford Motor Company vehicles are developed with safety as the first priority. While seated in the 24-foot domed laboratory, drivers are asked to perform such tasks as retrieving voicemail, accessing an electronic address book, making a phone call or settling a fictional business matter. Throughout the experiment, virtual traffic is competing for the driver's attention. For example, the laboratory can simulate the "car" in front with flashing brake lights or the vehicle behind suddenly surging forward. The VIRTTEX lab sits atop six angled hydraulic pistons. At rest, it sits 11 feet off the floor. In operation, the dome is raised and can move up to 10 feet to any side and tilt up to 20 degrees. This broad range of motion helps duplicate forces that are experienced while driving. A Ford Taurus is bolted inside the dome and serves as the first test bed for the driver distraction study. Study participants sit in the driver's seat while a series of color projectors create an illusion of roads and terrain around the vehicle. Because the tasks and the environment can be repeated indefinitely -- as opposed to the real world -- data obtained from VIRTTEX can be used as a basis for scientific conclusions. These conclusions will be shared throughout the industry as early as this fall, according to Ford.
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
Hot Weather Driving Tips for Fleet Drivers
As we head into another potentially extreme summer season, the risks for fleet drivers remain high, from engine strain and tire blowouts to unpredictable traffic patterns. An expert shares advice on how fleet drivers can boost their safety during the steamy summer months.
Read More →
