Ford Products Fading on New-Car Shopping Lists; Toyota Leads: CNW Research

by Staff

August 13, 2001

2 min to read

Among new-vehicle buyers of 22 different brands, Toyota was given more consideration than Ford, according to ongoing studies of buying habits conducted by CNW Marketing Research, Inc. For example, among people who eventually purchased a Chevrolet product, Toyota was the first alternative brand name pushing Ford into second spot. Among those who purchased a Pontiac, Toyota products were considered by more than two-to-one over Ford products. Volvo buyers were three times more likely to consider a Toyota than a Ford while Chrysler-product buyers had Toyota as their primary alternative followed by Chevrolet with Ford a distant third. In all, Toyota was first alternative for seven brands, second alternative for three brands and third alternative for three brands. Ford's position has slipped dramatically in the past three years, according to CNW. In 1998, a Ford product was the first alternative to what individual consumers eventually purchased among 8 of the 22 brands investigated. In 2001, that fell to zero. First Alternative: Toyota buyers: Honda Honda buyers: Toyota Saturn buyers: Honda Ford buyers: Chevrolet Chevrolet buyers: Toyota Pontiac buyers: Chevrolet Nissan buyers: Toyota Volvo buyers: Honda Chrysler buyers: Toyota Dodge buyers: Toyota Oldsmobile buyers: Toyota Lexus buyers: BMW Mercedes buyers: BMW Hyundai buyers: Nissan Mazda buyers: Toyota Mitsubishi buyers: VW Jaguar buyers: Mercedes BMW buyers: Mercedes Daewoo buyers: Kia Kia buyers: Daewoo Lincoln buyers: Cadillac Cadillac buyers: Lincoln Second Alternative: Toyota buyers: Nissan Honda buyers: Saturn Saturn buyers: Toyota Ford buyers: Toyota Chevrolet buyers: Ford Pontiac buyers: Toyota Nissan buyers: Ford Volvo buyers: BMW Chrysler buyers: Chevrolet Dodge buyers: Chevrolet Oldsmobile buyers: Ford Lexus buyers: Mercedes Mercedes buyers: Lexus Hyundai buyers: Chevrolet Mazda buyers: Daewoo Mitsubishi buyers: Honda Jaguar buyers: BMW BMW buyers: Audi Daewoo buyers: Hyundai Kia buyers: Chevrolet Lincoln buyers: BMW Cadillac buyers: Lexus Third Alternative: Toyota buyers: Saturn Honda buyers: Nissan Saturn buyers: Nissan Ford buyers: Mercury Chevrolet buyers: Honda Pontiac buyers: VW Nissan buyers: Kia Volvo buyers: Toyota Chrysler buyers: Ford Dodge buyers: Honda Oldsmobile buyers: Mercury Lexus buyers: Volvo Mercedes buyers: Audi Hyundai buyers: Toyota Mazda buyers: Hyundai Mitsubishi buyers: Toyota Jaguar buyers: BMW BMW buyers: Jaguar Daewoo buyers: Chevrolet Kia buyers: Saturn Lincoln buyers: GMC Cadillac buyers: GMC

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