Ford Lifts Disguise on All-New Ranger for Worldwide Premiere in Sydney
SYDNEY - Ford is preparing to take the wraps off a comprehensively redesigned, new-generation compact pickup developed in Australia for sale in 180 global markets.

2011 Ford Ranger Grille
SYDNEY - Ford is preparing to take the wraps off a comprehensively redesigned, new-generation compact pickup developed in Australia for sale in 180 global markets. The worldwide premiere of the all-new Ford Ranger is certain to be the big news of this year's Australian International Motor Show, where it will be unveiled on October 15.
The all-new Ranger is the latest in a wave of global products driven by the ONE Ford strategy. Designed and engineered at Ford's Campbellfield product development and Geelong proving ground facilities, and based on a new global compact truck platform, Ranger has been transformed to assert true pickup truck leadership.
"Australia has played a leading role in the development of this latest global Ford product," said Joe Hinrichs, president, Ford Asia Pacific and Africa. "Ranger is symbolic of how our great product development capability is being leveraged by the ONE Ford plan like never before."
The new design of the all-new Ford Ranger establishes a powerful presence on the motor show stage. It will be the first time for the public to see the next-generation Ford compact pickup without its camouflage.
New Ranger prototypes - disguised under heavy black padding, tape and decals to obscure their true identity - have been shot by automotive spy photographers all over the world, as development units clocked more than 1 million kilometres of testing in the toughest conditions, from the Outback to the deserts of the Middle East to the Alps in Europe.
Now, under the lights at the Sydney Convention and Exhibition Centre, the covers will come off to reveal a dazzlingly contemporary new look for the future of Ford Ranger pickup truck capability. It makes a powerful promise - backed by Ford's Australian and global expertise - to owners around the world.
From impressive gains in power and fuel economy - the result of its new engine family - to outstanding pickup truck capability that includes exceptional towing and payload capacity, the next-generation Ford Ranger emerges as a clear segment leader. It not only builds on the tremendous Ranger heritage of capability, but it also gives owners a spacious, comfortable, feature-filled interior and sophisticated driving experience that they would expect only from a car.
Update: The all-new Ford Ranger will not be sold in the U.S. According to Motor Trend, the automaker's soon-to-arrive global Ranger pickup will be larger than the U.S. model - about 90-percent the size of the F-150, according to Ford's Product Development Chief Derrick Kuzak. The familiar mid-size Ranger sold in North America is scheduled to cease production by the end of the 2011 model-year, though it could be extended slightly if demand dictates.
More Operations

Fleet Conversations and Connections at Work Truck Exchange 2026
Fleet connections, friendly competition, and a few flying axes. See the people and moments that brought Work Truck Exchange 2026 to life.
Read More →
Workhorse Enters Modular AI Infrastructure Market Through TerraPod Partnership with RHAELM
Workhorse’s initial agreement with RHAELM is to develop a full-scale TerraPod manufacturing spec unit, then a non-binding letter of intent covers further expanding the partnership, including a supply agreement and a contemplated contingent initial order for 150 TerraPod systems.
Read More →
Your Fleet Experience Deserves a Vote
You know what happens after the vehicle leaves the dealership. Work Truck’s fleet awards give that experience a place in the industry conversation, and a reason to make your voice heard.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →
Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
