Work Truck Logo
MenuMENU
SearchSEARCH

Ford Car Learns Drivers' Likes and Dislikes

2 min to read


Ford Motor Company has developed a sophisticated in-vehicle electronics system that takes "smart" electronics a giant step closer to reality. The automaker demonstrated a specially equipped Lincoln LS that can recognize a driver's lifestyle preferences even before the vehicle is started.

Ad Loading...

The vehicle made its worldwide debut at Convergence 2000 today. Using a personalized and secure key fob called iButton from Dallas Semiconductor, about the diameter of a dime, and advanced software technology from Sun Microsystems and Sensoria, allows the LS to program a driver's preferred stations, memorize electronic phone books, adjust the temperature and seat, and instantly display the day's errands.

Ad Loading...

The equipment Ford is showcasing on the Lincoln LS will dovetail into much of what Wingcast, the telematics provider created by Ford and QUALCOMM Incorporated, is doing.

With the iButton, a driver will be instantly recognized by his or her vehicle by touching a marked location on the console. On the iButton are "markers" that tell the vehicle the driver's preferences for music, temperature settings, seat position and even the type of shift pattern in a transmission he or she may enjoy.

The system in the Lincoln LS knows what telephone numbers are most important to the driver, quickly highlighting them on the center console screen until the driver requests the message be retrieved with a voice command.

Wireless short-range technology will recognize the driver's Palm-held information, whether in a briefcase or purse. With that information, the vehicle will remind the driver of a conference call, then dial the number if requested. This communications link is made possible through the use of software that enables devices such as a Palm to "talk" to a cellular phone and vice versa.

More Technology

Work Truck Trucks, Tips & Tours thumbnail featuring a man speaking in front of WEX logos, with the headline “What’s Next for Mobility” and tagline “Data → Insights → Action.”
Technologyby Wayne ParhamAugust 25, 2026

What's Next for Commercial Mobility?

Fleets don't necessarily need more data; they need better insights. Brian Fournier, of WEX, discusses how AI, automation, evolving payment technology, and vehicle-generated data could reshape commercial mobility over the next five years.

Read More →
Motive Maintenance graphic showing two white box trucks alongside a fleet maintenance dashboard displaying vehicle availability, open defects, fault codes, work orders, and inspections.
Technologyby News/Media ReleaseAugust 24, 2026

Motive Launches AI-Powered Maintenance within Motive Platform

Built into the Motive platform, Motive Maintenance connects fault codes, inspections, maintenance workflows, and spend data in a single system, so teams can catch issues earlier, keep more vehicles and assets on the road, and reduce emergency repair costs.

Read More →
Fleet management graphic showing a white cargo van, reports dashboard with mileage, safety, stops, and idling data, and a smartphone displaying route replay and driver performance metrics.
Technologyby News/Media ReleaseAugust 19, 2026

Linxup Partners with LEEO to Enable Fleets to Meet Telematics Standards for Commercial Auto Coverage

A new integration between Linxup and LEEO connects fleet operators to required GPS tracking, dash cam equipment as part of the LEEO insurance purchase process.

Read More →
Ad Loading...
Leadership update graphic announcing Pankaj Sharma as Teletrac Navman vice president of product management, featuring his portrait against a blue background with Work Truck branding.
Technologyby News/Media ReleaseAugust 19, 2026

Teletrac Navman Appoints New Vice President of Product Management

Teletrac Navman has chosen an industry veteran to lead product strategy as the company accelerates AI-driven innovation for fleet customers. Pankaj Sharma is the new vice president of product management.

Read More →
Screenshot of Geotab Investigations showing a speeding infraction case for a service van, with a timeline of vehicle activity alongside a mapped route and incident location.
Technologyby Staff and News ReportsAugust 17, 2026

Geotab Brings Fleet Data Together for Faster Incident Investigations

Geotab Investigations combines telematics data, incident timelines, and supporting evidence in one workflow to help commercial fleets reconstruct collisions, complaints, property damage, and other events.

Read More →
Vibe coding webinar promo image
Technologyby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Geotab ranking graphic compares 16 World Cup host stadiums and cities on commercial vehicle congestion, idling, safety, and resilience, with Houston, Arlington, Kansas City, and Seattle ranked highest overall.
Technologyby Lauren FletcherAugust 8, 2026

What World Cup Traffic Data Reveals About Commercial Vehicle Safety and Congestion

Geotab tracked commercial vehicle movement throughout all 104 World Cup matches, finding increased activity, slower speeds, and a sharp rise in harsh braking after games.

Read More →
A delivery drone carries a cardboard package through the sky beside the words “Moving Beyond Packages.”
Technologyby Lauren FletcherAugust 1, 2026

Beyond Vehicles: How Drones and Robots Are Reshaping Work Truck Fleets

AI may guide the future of fleet, but drones and robots could carry out the work. See how work trucks may become hubs for a new mobile workforce.

Read More →
Battery energy storage system installed at a remote communications site, with a cellular tower, utility buildings, fencing, and desert mountains in the background, illustrating off-grid or backup power infrastructure.
Technologyby News/Media ReleaseJuly 28, 2026

Workhorse Group Plans Mobile AI Data Center

Workhorse Group plans to develop a turnkey, compute-ready, containerized mobile AI data center designed to meet the localized mobile AI infrastructure needs of distributed deployment applications worldwide.

Read More →
Ad Loading...
Illustration of a hand holding multiple business credit cards beside a laptop displaying connected digital commerce icons, representing fleet purchasing, electronic payments, invoicing, and B2B financial transactions.
TechnologyJuly 9, 2026

Why Vocational Fleets Need Payment Infrastructure That Scales

Fleet downtime isn't the only cost. Discover why scalable payment and invoicing infrastructure is becoming essential for vocational fleet efficiency and loyalty.

Read More →